Xbox Mini Fridge Preorders Do That Thing All Preorders Do, Leave Thousands Salty

After months of being teased and hyped up, the Xbox Mini-Fridge finally became available for preorder earlier today, but exclusively at Target. While some may feel like having a single source should mean a large amount of stock and less confusion overall, reactions online throughout the day suggest that this was far from the case.

The morning of the drop, it was still unknown what time to expect it or where exactly to go to even find the product page, as searching for the product didn't produce results on the site and the banner image was intermittently disappearing.

Do I need mini fridge : NoDo I need Xbox mini fridge…..#XBOXMiniFridge pic.twitter.com/BBqcVeu2Dk

— Yuri 🎃 (@YurinBl00m) October 19, 2021

are you ok babe? you haven't opened your xbox mini fridge pic.twitter.com/j6IqULlmz4

— YungKurry (@YungKurry_) October 19, 2021

Bro went so fast i accidentally bought allstate along with the xbox mini fridge. pic.twitter.com/7KMcu26HJm

— Wide Hardo (@Lamidooooo) October 19, 2021

The boys at your Xbox mini fridge unboxing party pic.twitter.com/pXQcPbRjZP

— aaron (@JHardRTolkien) October 19, 2021

I wanna buy the Xbox mini fridge and put it next to my ps5 pic.twitter.com/cGzyK4N89U

— Alex Twinkstar✨🏳️‍⚧️ (@Valkyrjet) October 19, 2021

As is common with these types of product drops, within half an hour of coming out, the Xbox fridge was already sold out, with scalpers taking the brunt of the blame, according to empty-handed buyers. Less than an hour after the product finally went live, which was around 9:30 a.m. EST, there were already people noticing eBay listings for the product at triple the MSRP.

Potential buyers reported that they could not purchase the target exclusive xbox series x mini fridge 15 minutes after it was made available.The headline implies that this thing is really popular, but it's also because of scalpers trying to sell the thing at ridiculous prices. pic.twitter.com/tv8KHcriKv

— Saved You A Click Video Games (@SYACVG) October 19, 2021

Welp, another case of not know when preorders start has led to an item being sold before I even knew what was happening.Goodbye Xbox Mini Fridge, my dreams of owning one will be sorely missed. pic.twitter.com/26LyUvWOKU

— Casey Adams (@CalcSupes) October 19, 2021

Did scalpers really just buy all of the Xbox mini fridges? pic.twitter.com/3nCRiNHZiD

— Tom Henderson (@_Tom_Henderson_) October 19, 2021

Right pic.twitter.com/1PtRSlHXOS

— Spawn Wave (@SpawnWaveMedia) October 19, 2021

Based on the similarly hard-to-get Xbox Series X console that Microsoft released last November, this product is yet another among the growing trend of high-demand items being sold-out almost immediately upon release.