Ubisoft Insists Its NFT Platform 'Quartz' Is Great And Everyone Who Dislikes It 'Doesn't Get It'
This is certainly one way to deal with NFT backlash. In late December, Ubisoft became one of several gaming publishers to announce they were getting into non-fungible tokens with the creation of their new platform Ubisoft Quartz, an announcement that made very few people excited. Furthermore, the platform seemed quite unpopular at launch, as seemingly nobody was using it.
Whereas some may have quietly backed away from NFTs, as S.T.A.L.K.E.R. 2 developers did when fans made their voices heard, Ubisoft has instead doubled down, insisting that Quartz is great, actually, and its critics just don't "get it."
In an interview with Finder, Ubisoft executives Nicolas Pouard and Didier Genevois insisted that their vision for NFT-filled games is actually good for gamers. In the interview, Pouard said:
I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself.
So, it’s really, for them. It’s really beneficial. But they don’t get it for now.
Also, this is part of a paradigm shift in gaming. Moving from one economic system to another is not easy to handle. There is a lot of habits you need to go against and a lot of your ingrained mindset you have to shift. It takes time. We know that.
The idea that NFTs are "really for the players" raised eyebrows among readers. Kotaku opined that the idea gamers could "resell their items" for their benefit rang hollow, suspecting the real reason Ubisoft was so insistent on pushing NFTs in their games was so they could rake in a cut of every transaction, amassing money while doing essentially nothing.
Social media users were having no part of the Ubisoft executives' spin either, as the backlash to Ubisoft's interview was fierce.
Perhaps one day we will all be so wise as to think purchasing a helmet in Ghost Recon with different numbers on it is the way of the future. But for now, gamers are still largely not into this NFT push.
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Blue2
Hey Ubisoft (and other game publishers thinking about joining the NFTs bandwagon).
Make your game copies a NFT instead.
So we can buy, sell, and trade with another user like it was a physical copy back in the day.
Bet you won't.
NFTs are bad for the enviroment
when will companies learn that calling your main audience stupid is going to reduce sales
Görktürks are furries
to be fair, you have to have a very high IQ to understand Ubisoft Quartz. The programming is extremely subtle, and without a solid grasp of the NFT economy, most of the features will go over a typical viewer's head. There's also Ubisoft's opportunistic outlook, which is deftly woven into it's platform- it's company philosophy draws heavily from An-Cap literature, for instance. The fans understand this stuff; they have the intellectual capacity to truly appreciate the depths of these features, to realise that they're not just fun- they say something deep about THE MARKET. As a consequence people who dislike Quartz truly ARE idiots- of course they wouldn't appreciate, for instance, the truth in Ubisoft's corporate catchphrase "gamers are negative to the point of being aggressive. As gamers are want to do," which itself is a cryptic reference to Ayn Rand's's Objectivist epic Atlas Shrugged. I'm smirking right now just imagining one of those addlepated simpletons scratching their heads in confusion as Ubisoft's genius business decision unfolds itself on their computer screens. What fools.. how I pity them. 😂
And yes, by the way, i DO have a Bored Ape Yacht Club tattoo. And no, you cannot see it. It's for the ladies' eyes only- and even then they have to demonstrate that they're within 5 IQ points of my own (preferably lower) beforehand. Nothin personnel kid 😎
mandrac
I watch a thing recently explaining NFTs. Basicaly negativity toward a specific nft devalues it which is why nftbros are so rabid against hater.
Go watch this. It's long but it's worth it to understand exactly what's going on and why nfts are just digital cancer.
The Christmas Pyro
Valve has had a market place for buying and selling items for almost a decade now, and they didn't need a fucking crypto blockchain for that.
qx1511
Is Ubisoft telling us that there’s no graphite on the roof?
A Concerned Rifleman
>Company thinks customers are stupid
>Attempts to sell something based on received lack of intellect
>Consumers don't buy it
>Company implodes and blames everyone except their narrow-minded way of thinking