Reuters

An Israeli startup company called Redefine Meat is looking to redefine meat, apparently by turning it into a Play-doh looking… thing.

The startup has been generating some buzz with its efforts to provide a sustainable and environmentally friendly alternative to meat via 3D Printing, but it's clear from Twitter's reactions that it still has a long way to go.

Vegetarian alternatives to meat have been growing popular in recent years, with innovations like the "Impossible Burger" doing a surprising job at recreating the taste and texture of real meat. But while ground meat is one thing, Redefine Meat is attempting to enter the alternative meat market with whole steaks.

Their recipe involves soy and pea proteins, coconut fat, and sunflower oil, among other ingredients, though the full list of ingredients is a secret. Right now, their machines produce 13 pounds of "meat" per hour, and their next machine will be able to produce 44.

While the effort is commendable, most agreed that their progress so far looks anything but appetizing.

It's difficult to see something like this getting popular in its current state, but who knows? Technology may soon be able to recreate steak and deal a crushing blow to the meat industry. Until then, steaks seem safe.


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Comments 11 total

Platus

Why would you start with steaks? There is such a high expectation of meat quality with those. Like, I get that saying you "grew Kobe beef in a lab using corn oil and a 3D printer" or whatever is headline-grabbing, but starting with, like, hotdogs manages people's expectations and will pay off better in the long run.

However far we are from fully realistic fake meat, I'd say we're an additional decade or more from realistic fake high-grade meat

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LastAngryWrestleman

For publicity.

Go big or go home as they say. Get the word out there with steaks and then the saner options will trickle in slowly.
Though thinking about it, aren't hotdogs already 3D printed meat when you think about it?

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*Name censored*

Fake-meat sausages have existed for years.

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Gumshoe

Yeah i feel the same. Going for something like this makes it more of an uncanny-valley kind of effect. The meat looks like it was made in Minecraft. If they just went with minced beef or something it would have probably looked indistinguishable from the real thing.

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Vulture051

I'd be a little leery about eating it even if it was real meat. "Rival steaks"? That doesn't look like it can rival Spam.

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DraxonVI

looks a bit like corned beef.

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Nox Lucis

One step closer to Star Trek food replicators.

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cumchalicejewsdid9-11

So they can make a real life meat -wad?. truly impressive -1

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sborbl

For a second I thought that we had finally achieved lab-grown meat, but it seems we're still safe from the inevitable sentient meat uprising for now.

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