Know Your Meme

Writer Finds Cinnamon Toast Shrimp Tails In Cinnamon Toast Crunch Box

March 23rd, 2021 - 1:26 PM EDT by Matt Schimkowitz

3 comments

Breakfast is the most important meal of the day. There's no better way to get things going in the morning than a well-balanced breakfast, with some fruit and a nice, big bowl of cereal. That's probably what writer and podcaster Jensen Karp thought when he poured himself some Cinnamon Toast Crunch yesterday morning. Little did he know, that things would take a turn for the gross.

Yesterday morning, Karp tweeted that he won a special (read: disgusting) prize in his box of Cinnamon Toast Crunch: a pair of sugar-crusted shrimp tails. As he went through the box, examining other cereal pieces, he found other goodies, such as what appears to be rat droppings baked into the squares and string.


Throughout the day (presumably between trips to the bathroom to throw up), Karp kept followers abreast with the situation and his communications with the Cinnamon Toast Crunch customer service account on Twitter. The company claims that these "shrimp tails" are actually clusters of cinnamon sugar "that sometimes can occur when ingredients aren't thoroughly blended."

Elsewhere, in Karp's DMs with Cinnamon Toast Crunch customer service, the company requested that he send the "accumulation of cinnamon sugar" back to General Mill for inspection. As an insurance policy, though, Karp said he would be keeping one of the tails as to not be publicly told that the problem was just delicious cinnamon sugar.

A customer service complaint like this cannot sit idly online. Karp's followers began sharing memes that make the shrimp tails Cinnamon Toast cannon. Hopefully, some of these ideas are trademarked and General Mills won't just make these memes a reality.

We wish there was a happy ending to this story, one in which you could go on eating your delicious Cinnamon Toast Crunch without worrying about finding rogue shellfish in your bowl. Alas, that is not the case. The drama is still ongoing as Karp tweeted earlier today and escalated the problem.

Update: Cinnamon Toast Crunch is still investigating the situation but want consumers to know that they shouldn't be eating from tampered bags.

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Comments 3 total

Peanut970

Mar 24, 2021 at 03:55AM EDT

Imagine if he had been allergic to shrimp or something.

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Linkzor24

Mar 23, 2021 at 04:02PM EDT

I bet there's a product in Japan that sells sugared shrimp tails or something like that, I wouldn't be surprised.

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ObadiahtheSlim

Mar 24, 2021 at 07:57AM EDT Linkzor24

Or this is like the Wendy's Finger Chili incident and the shrimp tails were put there by the consumer. As an FYI, the woman who claimed to have found the finger in her chili got 9 years in jail for attempted grand larceny.

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