(Twitter / @blockbuster)

"Blockbuster" may well be a name many of us haven't heard in years, but it sure seems like the former video rental giant is up to … something.

Despite famously disappearing from the face of the Earth with the onset of Netflix and other streaming services, Blockbuster didn't technically go out of business. In fact, there's still a brick-and-mortar Blockbuster in Bend, Oregon and the company's Twitter account is still active, though it mostly posts memes and gags.

One of those gags began fueling speculation that Blockbuster might actually have positive future plans. Last Tuesday, the company tweeted, "New business idea: We're going to come back as a bank and use VHS and DVDs as currency. Time to go visit your mom."

Twitter / @Blockbuster

This wouldn't be anything all that notable in itself, but it did prompt some people to check out Blockbuster's website where they found a message that reads, "We are working on rewinding your movie."

The message has supposedly been there since November, and while it might be Blockbuster's "oopsie woopsie" message, others have interpreted it as a sign Blockbuster could be coming back.

While there's no confirmation, this means you might be able to go to a local Blockbuster to rent Heat soon, the clues have given people a reason to debate if Blockbuster should come back. Polygon argued Blockbuster could be great for renting video games, as similar, cloud-based alternatives such as Google Stadia have struggled to find their footing. Additionally, the return of Blockbuster could be a boon for those who live in areas with shoddy internet.

While some may be nostalgic for the days of physical media, several noted that Blockbuster wasn't exactly the gold standard of movie rental experiences. Others remembered that Blockbuster was essentially the megacorporation that killed smaller movie rental stores, and it didn't provide an experience worth reviving.

Twitter / @housesitter

Twitter / @kalebhorton

There's certainly an argument to be made for more widely available physical media, particularly as movies and video games disappear from various online hubs, and while Blockbuster returning could partially address that issue, it seems some former Blockbuster customers would prefer the return of old mom-and-pop rentals.


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Comments 13 total

Adam DeLand

I thought Family Video would remain as the sole chain left, but then they suddenly went kaput without any sign. I don't know how Blockbuster plans to do this revival if there even is one, but if it saves me from having to make a flight to Oregon then that's fine with me.

0

Dolan


Somehow Blockbuster returned
0

jumpropeman

Speaking as someone who recently discovered the local library has an extensive DVD collection, it's very nice not to have to scrounge the internet for the right streaming service or upload site just to watch movies. Bring back more physical rentals!

1

Nyazilla

Blockbuster Returns.
Followed by Blockbuster Forever.
And then Blockbuster & Robin.
Further followed by a 10-year hiatus before Blockbuster Begins.

6

Timstuff

Streaming services have become a worse value proposition than cable was at the start of the cable cutting movement. Digital movie rentals are likewise a poor value proposition, especially because they nickel and dime you for getting it at a decent resolution. That's not to say that bringing Blockbuster back would actually work, but there might be some market incentives to revive the brick and mortar video store concept. I don't know if they're profitable incentives, but someone might be willing to find out.

1

King Crimson

This feels like when Morbius flopped but it got popular memes so they rereleased it only for it to flop again.

7

ArcadeTwo


I hate Brand™ Twitter so much. If you're gonna act hip with the kids could you at least be funny? And if you can't manage that can you tell jokes that make sense?
2

Fred Flintstone

You can hate Brand™ Twitter all you want, but don't say that Blockbuster is a part of it. They have no brand. They have no product to be advertised. If they're being "hip" now, it's because whoever's running the account wants to be that.

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Kenetic Kups

Please god let it happen
we need physical rentals
yes I know it killed local chains and that's horrible, but I' love rental stores to exist again

3

:̶.̶|̶:̶;̶

As long as we're in fairy tale land, reduce copyright to it's initial length of 28 years and ban DRM. That would make digital even more effective at media preservation than physical media.

2

Kenetic Kups

Also make it so that only people can own copyright and not companies

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