YouTuber Mr. Beast has announced a Willy Wonka style contest utilizing his new chocolate bar project. He announced this project via YouTube video in which he explains that participants within the United States who buy a chocolate bar have the potential to pull a winning ticket out of the wrapper.

The ticket can have one of multiple different prizes, with the grand prize consisting of flying out to participate in a video where the winner wins the actual chocolate factory itself. Many other YouTubers and internet personalities quickly bought chocolate bars to help support Mr. Beast and also have a chance to be in his next video.

Some took the opportunity to make memes about the chocolate bar in a similar way to Taco Bell Wings, meaning that they were posting about how eating or even taking a single bite of the chocolate bar would kill you, among other jokes. Meanwhile, others were posting about the contest itself and the website for buying the chocolate bars being a little out-of-touch with the main demographic of people who would be ordering and eating the chocolate bars.

The chocolate, which can only be bought in packs, sells at $30 for a pack of 10, with an on-site incentive to spend more money, or buy the variety pack, as that unlocks free shipping and an exclusive Mr. Beast T-shirt. The chocolate bars boast only having four to five ingredients and come in three flavors: Almond Chocolate, Quinoa Crunch and Original Chocolate.