(US Army Esports Facebook)

A proposal to ban military recruitment on Twitch failed to pass a vote in the United States House of Representatives yesterday. The proposal, introduced by Alexandria Ocasio-Cortez, would have been an amendment to the House Committee on Appropriations bill, which is part of the process in setting the annual budget for the Pentagon.

Ocasio-Cortez argued that the U.S. Military should not be marketing to children as young as twelve years old with banner ads on the platform.

"Right now, currently, children on platforms such as Twitch are bombarded with banner ads linked to recruitment signup forms that can be submitted by children as young as 12 years old. These are not education outreach programs for the military," she said.

The Army's recruiting efforts through esports have proven surprisingly effective, generating over 3,500 recruitment leads in 2019. However, they have also been controversial. Last week, the Army paused its recruitment efforts after its Twitch streams were bombarded with questions about war crimes. Moderators banned users who brought up alleged war crimes and war criminals in the Twitch chat.

In an article written for The Nation, political activist Jordan Uhl reported that the Army's Twitch channel was frequently posting prompts for viewers to win an Xbox Elite Series 2 controller, which would direct to a recruitment form with no mention of the giveaway. The Army was told by Twitch to stop the practice.

Following the failed vote, Ocasio-Cortez bemoaned the fact that many of her colleagues seemed to have no idea what Twitch even is, which is certainly conceivable considering how U.S. congresspeople have shown their lack of knowledge about social media in other arenas.


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Comments 9 total

Amauri E. Alcantara

Even without the approval of this bill, I doubt they will continue streaming, as legally they cannot ban anyone on chat as that goes against the first amendment.

1

Plague Doctor

Glad this got voted down. Sure, what they're doing isn't exactly good, but freedom of speech and expression should apply to everyone, including government and military.

-1

VPhantom

God Bless America's military industrial complex!

0

MrBoom420

but why, its just advertising

0

Zeekay980

Did you not read the part where the US Army advertised a contest to win a controller and the link sent them to a recruitment form instead? How many people signed up to serve thinking they were entering a contest?

21

RemChi

The Military's recruitment schemes are all scummy as fuck.

They target vulnerable kids (those with missing parents, delinquents, bad homes, bullied kids) and promise them futures, and convince those with futures that they'd be better at the military when the opposite is true. Imagine being a kid wanting to fly airplanes and this guy comes up and says you can, and now you're piloting choppers under a legally binding agreement that will mark you for life if you attempt to get out of it.

They tell kids "We'll pay for your college, you can just join the reserve core, you won't see active duty, probably, you'll just help with disaster relief." and then ship the kids out to somewhere far from home before they have a chance to actually set foot into adulthood.

Now they're advertizing life changing career paths on a site made on the backs of kids, right next to G-Fuel energy and Pre Built Computers. Its not advertizing, its scummy recruitment under the guise of advertizing.

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