Everyone Relax: Hooters Is Not Shutting Down Because Of Millennial Disinterest In Boobs

Viral news Twitter account @DailyLoud likely knew it had a hit tweet on its hands when it posted the devastating news that Hooters is shutting down and "rebranding" after new study shows that millennials "aren’t that into boobs."

The confluence of Millennials are killing… and boobs is a perfect mixture to go viral on the app. In fact, they probably knew it would go viral because Complex posted the same exact thing five years ago.

As you may have guessed by this point, the big Hooters news of the day is a hoax. The restaurant is not closing down and rebranding because Millennials don't like boobs (though the viral headline did generate some great suggestions for a Hooters rebrand).

The story, as it originally appeared in 2017, used Pornhub research to claim that Millennial audiences were less enthused about breasts, suggesting this correlates Hooters' recent struggles. In both Complex and Business Insider's articles, the writers seem to jokingly say Hooters' business model is struggling because Millennials are not into boobs, but they don't go into the myriad other reasons Hooters could struggle to attract new customers, such as many people not wanting to eat dinner with an erection.

Even though the original story suggested Hooters may tone down the sexiness of their waitstaff in order to attract new clientele, time showed that wasn't the case. In 2021, the chain introduced new, highly revealing shorts for their waitresses, causing many to threaten to quit. Hooters ultimately had to make the shorts optional to avoid losing its labor force.

At the very least, Hooters lovers out there can be comforted to know that the restaurant, nor the boobs within, are going anywhere anytime soon. We can think of one man who is very happy about this.