Big wig book artwork and a reaction tweet from brigitte gabriel.
(Simon and Schuster / Twitter @ACTBrigitte)

Some conservatives have fired up their get woke, go broke tweets in response to the revelation that restaurant chain Pizza Hut is suggesting children read a book that makes references to drag.

That book is Big Wig by Jonathan Hillman and Levi Hastings. It concerns a magical woman's wig, named Wig, that helps a young boy win a costume competition by being in drag. The wig then goes from child to child instilling confidence in other kids.

According to the book's description, "This wonderful read-aloud celebrates the universal childhood experience of dressing up and the confidence that comes with putting on a costume. And it goes further than that, acknowledging that sometimes dressing differently from what might be expected is how we become our truest and best selves."

The book is a straightforward allegory about the practice of drag, and Pizza Hut recommended it among other relevant Pride Month selections. This recommendation apparently struck a nerve for noted conservative gimmick account Libs of TikTok, who posted several tweets aghast that Pizza Hut would recommend children the book.

This was enough to get the outrage chain flowing on Twitter throughout the day, as several TCOTs began voicing outrage at Pizza Hut.


For many who did not care that Pizza Hut had recommended a children's book to its customers on Twitter, the predominantly conservative outrage was markedly funny.


While conservative calls for a Pizza Hut boycott are peppering Twitter, it's difficult to assume they will have a significant impact, as similar "get woke go broke" campaigns against brands, including Home Depot, Keurig and Star Wars, have failed at putting any of the companies out of business.


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Comments 56 total

1
Maddox121

in reply to SSmotzer

I mean, Bugs in drag is iconic, but "defining joke"… His first six or so shorts didn't feature him in drag, It wasn't until some WWII propaganda short he started wearing it, and it didn't become a staple until Chuck Jones took over from Bob Clampett.

0
Maddox121

in reply to SSmotzer

A Wild Hare – July 27, 1940
All This and Rabbit Stew – September 13, 1941

Plus, according to animation cels, the black hunter was literally the now-racially insensitive "Sambo" character from the old children's tale "Little Black Sambo".

0
Zigzagoon

in reply to clueless mf

there's kinda a difference between "someone saying the slightest wrongthink that gets them fired from their job" and "putting drag queens in a children's book"
that being said, conservatives have supported canceling people in the past, it's just that conservatism isn't the status quo anymore so they have less power.

+1
Gumshoe

in reply to clueless mf

People always like to phrase their pet concerns in terms of universal principles that sound good, but that they and most people don't actually sincerely care about. Most people who complain about cancel culture are really just concerned about themselves or people they like getting in some kind of trouble, but that sounds less noble than defending the concept of free speech. They have no aversion of any kind to people they don't like getting cancelled, and will freely wield whatever cultural and political power they can to cancel the people they don't like.

+1
KoimanZX

in reply to downer

Judith Butler, who is pretty much the mother of the current gender ideology, praised drag and used it to support her conclusions in her work "Gender Trouble" (which I was made to read in a rhetoric class.) Of course, her arguments are flimsy and are made to seem better with her purple prose.

0
Revic

in reply to downer

There's a pretty big pushback against drag in some LBGTQ circles, though it's hotly internally debated. A lot of people view reinforcing "lol guy in a dress" as a spectacle and a joke as damaging to actual transgender people who want to just get by. Drag queens by definition aren't transgender but putting on a performative parody of gender combined with outre fashion. Others applaud this as helping to break down gender norms and lampoon societal taboos around dress, or just appreciate the wild fashion. It's not at all a settled issue as far as I know.

+3
Gumshoe

in reply to downer

At the moment, it still seems to be kind of generally popular in LGBT circles, but it is easy to see that it could end up forming a rift, because there's nothing inherently LGBT about drag at all. I get the impression a lot of drag queens are gay, but they're also cis and I could see how the trans community might be uncomfortable with being conflated with drag (which they often kind of are by anti-trans activists and even the mainstream).

+1
Revic

Anyone has the right to boycott whatever business they like. Freedom of association and all that. But I can't help but wonder what portion of those involved in this have screamed about the horrors of "cancel culture" when they heard about people declining to patronize Hobby Lobby or Chick-Fil-A.

+7
Gumshoe

in reply to Gone

Almost certainly not. Pizza Hut is a franchise, so they don't actually run the individual restaurants and can't really force them to be any better. Even if they could though, improving the pizzas is probably a very complex problem that would likely involve some combination of sourcing new ingredients, getting all employees additional training, and buying new equipment for baking the pizzas, all of which is really expensive and difficult to implement.

On the other hand, triggering some Twitter conservatives to get attention is extremely easy and takes very little money or effort.

0
Greyblades

in reply to TerribleTrike

In British tradition the drag show is supposed to be comedy; the spectacle of a butch man caked in too much makeup, dressing up like a bordello madame and acting like the biggest tease imaginable.

It's supposed to be ridiculous; uglier the man, the heavier the makeup, the more elaborate the dress, all the better to make a hillarious farce.

It is utterly bewildering as to why anyone would present it as a something for kids to aspire.

+2
ConspiracyNut

in reply to Greyblades

The only sense I can make of it is they set out to offend, and consistently go too far.

By the grace of my preference for a buff woman I could arm-wrestle and lose, I'd actually prefer the advances of an underage twink femboy over getting a glimpse of a drag-queen any day.

(Fixed wording)

0
SSmotzer

in reply to A Concerned Rifleman

But you wouldn't be you if you wore drag. The point of drag is to become a parody of what you think beauty is. Like Bob Bell stopped being Bob after he put on the make up and became Bozo the clown. Same thing with drag queens and kings. Become someone else and become larger than life. That's drag.

-1
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