Burger King Under Fire After Tweeting 'Women Belong In The Kitchen'
March 9th update: following the online criticism, Burger King deleted the original tweet.
Fast food restaurant chain Burger King has found itself in hot water on social media after its official UK account tweeted "women belong in the kitchen" early Monday morning.
On International Women's Day, Burger King UK's official Twitter account made a series of tweets about promoting gender equality among its employees and announcing a scholarship program for female chefs. The first tweet, however, simply said "women belong in the kitchen," a statement associated with misogynistic views.
While additional context revealed that Burger King had no taste for misogyny, Burger King's poor use of baiting was met by users slamming the fast-food restaurant for sending the wrong message and possibly doing more harm than good.
Burger King later responded to calls that the tweet should be deleted, writing that it stands by its post as it "draws attention to a huge lack of female representation in [restaraunt] industry."
At the time of writing this article, Burger King's first tweet received over 155,000 retweets and quote tweets, while the follow-up tweet providing context received a mere fraction of that with 8,300 shares.
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achunkofbutter
This really makes you think about the nature of bait-and-switch jokes like this.
Does a statement like this become okay if it's for the purpose of a joke? It's always been tasteless.
I haven't heard 'joke' be used unironically for years now. Is it harmless? Will it ever be?
Is is worth making a statement like this to get publicity to encourage a scholarship programme that promotes gender equality?
Bunger, Voiced By Chris Pratt
If Internet Historian makes another video on corporations being stupid on social media, this is most definitely going to be on it.
Hootanic
For sure, the meaning is really, "Chef's aren't just men" or "Women make great chef's too" – the problem with tweets in general are that they are just shit at getting a point across and invite really dumb fuckups like this.
ZiggyZig
Community manager trying humour on 2021's internet…
AnonBlah867
That's a pretty misleading headline on your end, KYM.
This is basically the kind of thing Patton Oswalt did a long time ago:
TvTropesRuinedMyLife
witnessed
HumbleWaterFilterMerchant
If women leave the kitchen, WHATS NEXT!? Wanting to own land!? A desire to vote!? Being allowed outside without a gentleman accompanying her!?
A Concerned Rifleman
My guess is that the Twitter handler was fucking done and wanted to get fired in a way that burns the company with it.
Quiet_boi
You know why there's a lack of female representation in the fast food industry? Because they are not interested in it. The only reason i can imagine a woman working in Burger King it's because it's just a temporary job.