(Twitter / @fletcherpeters)

For years, the internet has often associated Ben Affleck with misery, memes about said misery and his love of Dunkin Donuts. Evidently, some marketing execs appear to have picked up on this and cast Affleck in a recent commercial for the breakfast chain.

Affleck was spotted filming the commercial in Boston yesterday with the images subsequently going viral, and many commenters agree — it seems like the happiest Ben Affleck has ever looked in his life.

The wholesome PR play brings Affleck's embodiment of a New England-specific ennui full circle. The internet has long delighted in the myriad paparazzi photographs where Affleck looks like the world's most beleaguered man even in the happiest of times, and, being the New Englander that he is, those pictures have often included various Dunkin' products.


It appears Affleck's Dunkin' spot will air during the upcoming Super Bowl. After filming, Affleck and his wife Jennifer Lopez thanked the staff at the Medford, Massachusetts location.


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Torchpost

Well, was it Medford or Boston?

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