Backlash Grows Against 1,000-Calorie 'Crumbl Cookies' Following Multiple Controversies Surrounding The Trendy Brand
A single Big Mac from McDonald's has 562 calories, and a single milk chocolate chip cookie from Crumbl has a whopping 720 calories.
The trendy cookie brand, which has gained viral popularity and opened hundreds of locations across the United States over the past six years, has baffled and outraged food lovers online, leading many online to wonder why those cookies are so darn big and caloric.
There is perhaps nothing more American than a massively caloric dessert food franchise that targets suburban strip malls and sells its products with a cute aesthetic, but that's not all to the story of the brand.
Crumbl was originally founded in 2017 by two cousins in Utah. The company's menu is based around a core stable of cookies (including a large milk chocolate chip cookie) and a rotating weekly series of new cookie types.
A subreddit devoted to the company hosts discussions and arguments about the new cookies for each week, which people anticipate like new Fortnite drops. Influencers on TikTok post Monday reports from the driver's seats of their cars parked outside of a Crumbl, and review the cookies — adding to the hype surrounding them.
The franchise has expanded rapidly, and controversially. Some reporters and online commentators accuse Crumbl franchisees of trying to "flip" their locations by cashing in on a temporary cookie hysteria and then selling their locations at the peak price after a year, leaving buyers to run the business after the hype dies down.
Online, some have made the connection between the Mormon faith of the founders (which forbids alcohol, caffeine and other drugs) and their endorsement of cookies, which purportedly lead to a strong sugar rush.
But the biggest thing about Crumbl is the nutritional value of the cookies, which has recently sparked a wave of controversy online.
Some have accused the company of deceptive marketing for advertising the caloric value of a serving size and then deciding there are six or seven servings within one cookie. As of late, it seems hating on Crumbl is almost as viral as loving Crumbl.
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HotPotato
Ass Railroad
Correction, members of the Church of Jesus Christ of Latter Day Saints can drink caffeinated drinks. It is a really long goofy story into local Utah Mormon myth, here-say, misconceptions and legend that explains why people think that is the case to begin with, but the fact is if you get around a ton of Latter Day Saints you'll probably see them chugging diet sodas like nobody's business. Caffeinated drinks were never canonically banned by the faith (if anything the faith has even outright said recently that was not their intention in official press releases).
What people are asked to abstain from is tobacco, alcohol, illegal drugs/prescription abuse, coffee and tea (just tea from the actual tea plant, herbal teas are fine), sort of analogous to Kosher or Halah in restrictions on foods for religious purposes. Even then, the historical culture is kind of interesting in that although that religious belief started in the 1830s as a guideline it wasn't really until the 1910-1920's that it was widely enforced as a rule (right as the Prohibition movement was kicking into gear). So if you're writing a wild western book in the 1870s and want a hard boiled cigar smoking whiskey drinking cowboy from the Utah Territory who happens to be a Mormon Pioneer that would be historically accurate.
Imabigfish
I'll skip on a 1000-calorie cookie since I have diabetes relatives thank you very much. Water enhancers (Dr Pepper addict) have helped me cut 90% of my soda intake and in part I now lose a pound a week without changing my overall diet. I like pasta, but limiting carbohydrates is next. Smart decisions matter, and this "cookie" may be a great once-a-year treat, but self-control is non-existent nowadays. Teens are hooked to infused teas in my town currently and oh boy the amount of caffeine and sugar in those drinks are insane.
LilaBirby
about to get a uhhhh ohhh after looking at all of these
Three Words Maximum
I'll try one.
Three Words Maximum
Tasty. Great service.
bingbongyahoohio
User died of diabetes soon after posting the cookie
Geigh Science
I just had my first two doordash deliveries from this place last night, one of which was a gift box to someone in a hospital ER.
… Now that I've seen this, I don't think I want to deliver these to hospitals anymore.