Amidst Seemingly Dozens Of Other Controversies, 'The Flash' Has Now Jumped Into NFTs, Drawing More Backlash
As if The Flash didn't have enough controversies with its star in trouble for numerous crimes, its viewers bristling at purportedly soulless and tasteless CGI and the film disastrously flopping at the box office, Warner Brothers has decided to use it in an attempt to peddle NFTs, a buzzy crypto trend that has been famously divisive.
Warner Bros. Digital Collectibles, the same Warner Bros division that tried to sell a Web3 experience of the Lord of the Rings movies, has brought The Flash to the blockchain.
Buying into this experience apparently gets customers digital collectibles, as well as recreations of in-movie locations you can peruse by swiping through them on your phone.
The announcement didn't exactly inspire enthusiasm from many viewers, who tended to see it as a desperate cash-grab attempt after the film lost WB about $200 million, by some estimates.
Critics and viewers are doubtful the Web3 tie-in that comes with a glorified DVD menu will do much to save the flop that is The Flash, marking another rough outing for DC's superhero universe.
While The Flash might not have the meme legs of Morbius, it has the potential to be even more embarrassing for Warner Brothers and DC's superhero partnership.
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Gumshoe
Aren't you usually supposed to make the movie be popular and have a fanbase before you start attempting to cash in and sell them more stuff? If a movie flopped because people weren't interested in it and the people who did actually see it had mostly pretty tepid reaction to it, it's not exactly fertile ground for selling any kind of extra merch, never mind the worst merch of all, which is NFTs.
winton overwat
It's the gaming model applied to film. You don't need a large fanbase, just a handful of very committed whales to keep the cash rolling.
ArcadeTwo
NFTs are like necroposting for dumbass executives