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About

Your/Our refers to a series of four-panel image macros that jokes about the singular possessive pronouns in company names, such as YouTube and MySpace, by juxtaposing them against angry-looking photographs of historical figures whose political interests lie in community rather than selfish needs. The punchline of the joke comes in the bottom two panels, where a picture of the same figure smiling is shown next to the company's name changed from a singular possessive pronoun (your) to a plural possessive pronoun (our). Similar to Drakeposting.

Origin

On September 28th, 2017, Redditor [1] willemHE posted a four-panel image macro on the /r/DankMemes subreddit. The picture features communist leader Josef Stalin next to the logo for YouTube on top, and Joseph Stalin smiling next to a photoshopped version of the YouTube logo, now reading "OurTube." The joke being that communism focuses on the collective rather than the individual, so YouTube would irritate Stalin, who would prefer the more communal "OurTube." The post (shown below) received more than 4,600 points (96% upvoted) and 30 comments in 24 hours.


Spread

Shortly after posting to /r/DankMemes, Redditor Faoneus posted the meme on the /r/MemeEconomy subreddit. Within 24 hours, the post received more than 200 points (95% upvoted).

Over the next 24 hours, Redditors continued to post variations of the meme. Occasionally, the bottom quadrants of the image would not change the name of the company to something involving community, but rather make a pun about the pronunciation, i.e. "my" and "mao," (shown below, center) in reference to Chinese communist leader Mao Zedong, and "mine" and "mein" (shown below, right) in reference to Adolf Hitler, Nazi leader and author of Mein Kampf.

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