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You're Too Online, Okay? You've Lost Context is a dialogue said by the Succession character Kendall Roy (played by actor Jeremy Strong) to his ex-wife Rava Roy (Natalie Gold) during an argument in the TV series. Online, a screencap of the scene captioned with the dialogue has been spread as a reaction image and GIF caption meme, often used to tell somebody that they've lost touch with reality as a result of being chronically online.

Origin

On May 21st, 2023, episode nine "Church and State" of season four of the American satirical comedy-drama television series Succession premiered.[1] In one scene of the episode, the character Kendall Roy discovers his ex-wife Rava Roy traveling away from the city with their kids, who were to attend their grandfather's funeral, due to worries over the ongoing unrest in the city. Angered, Kendall confronts his wife, arguing that she "is too online" and that her worries are unsubstantiated.

You're- you are too online, okay? You've lost context. Everything is fine!

On May 22nd, 2023, X[2] / Twitter user @Sam_Jeske posted the earliest found meme based on the scene, captioning the screencap, "Every single person in my life, to me, every single day." The post (shown below) received over 30 reposts and 270 likes in one year.

Spread

Later on May 22nd, 2023, X[3] account @kendallroyreact posted a two-second clip of the scene, which received over 40 reposts and 510 likes in one year.

On May 23rd, 2023, X[4] account @successionreact posted a longer reaction video that gained over 920 reposts and 7,500 likes in the same period (shown below). Also on May 23rd, 2023, the X[5] account @nocontextroyco posted two reaction images from the scene, with the post garnering over 1,900 reposts and 12,000 likes in one year.

In 2023 and 2024, the scene saw moderate use as a reaction, with the image caption format primarily being used. For example, on July 1st, 2023, X[6] user @JarettSays posted a caption meme about Elon Musk that garnered over 1,300 reposts and 7,500 likes in one year.

The reaction image has been used to indicate that one has been too chronically online and has become detached from reality.

Touch Grass

Touch Grass, or Touch Some Grass, is a popular online insult and alternative way of telling someone to "go outside," implying they're spending too much time online and it's affecting their wellbeing. The exact origin of the phrase is unknown, but it started spreading significantly in 2019, becoming increasingly popular on Twitter throughout 2021.

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