Young Indian Method

Submission 34,390

Part of a series on Sigma Grindset / Hustle Culture Memes. [View Related Entries]

About

The Young Indian Method, also known as the Young Indians Method, refers to an alleged business method in which entrepreneurs use cheap, young labor from India and then brag about exploiting them on TikTok akin to Hustle Culture content. It's ultimately unclear whether the content is mostly earnest or ironic. The name was coined by a YouTuber and TikToker named Enard.Ecom, however, the method was mostly inspired by YouTuber Iman Gadzhi who started to promote remote labor from India as a way for first-world businessmen to make money at their expense, due to differences in exchange rates.

Origin

In mid-2023, YouTuber Iman Gadzhi (known for giving entrepreneurial and business advice) started including segments in his videos where he recommended that solo entrepreneurs outsource their labor to countries like Brazil, Romania and India where differences in exchange rates would allow them to pay their workers less on average. For example, he made it a point in his June 6th, 2023, video^[1] called "Do THIS to Make $10,000 as a Student" at the 4:52-minute mark (shown below). Gadzhi would later be namedropped by a TikTok^[2] account called @young_indian_method.

On July 1st, 2023, TikToker^[3] @mscceo posted a video with text reading, "Pov: You make money of cheap indians," gaining roughly 29,200 plays and 560 likes in one month (shown below, left). On July 2nd, 2023, TikToker^[4] @hide69real posted a video with text reading, "POV: Young indians make you six figures…" and a description about a Telegram group, reading, "my telegram group name: IndianMethod ,join for free 🔥." The video received roughly 102,900 plays and 6,900 likes in one month (shown below, right).

The term "Young Indian Method" was officially coined by TikToker^[5] @enard.ecom on July 4th, 2023, in a video where he had a text-to-speech voice proclaiming that the "best side hustle is the Young Indian Method." Over the course of one month, the video gained roughly 411,600 plays and 10,600 likes (shown below). On the same day, the TikToker posted a similar video called "The unknow new sidehustle (way better than dropshipping)" to YouTube,^[6] gaining over 12,100 views in a month.

Spread

Going into July 2023, the phrase "Young Indian Method" gained more viral usage on TikTok. For instance, on July 6th, 2023, TikToker^[7] @digitalwins posted a video, claiming that it was the best way to get rich, receiving roughly 222,300 plays and 4,900 likes in one month (shown below, left). On July 23rd, 2023, TikToker^[8] @theyoungindianmethod1 posted a video on the subject, gaining roughly 21,500 likes in three weeks (shown below, right).

Sometime before August 9th, 2023, a since-deleted TikToker named @nothstikytoky (in reference to internet personality HStikkytokky^[9]) posted a since-deleted photo slideshow that included screenshots and text about the Young Indian Method, including a group chat named "Indian Slaves" (shown below).

The photos were then reposted by X^[10] user @largemotorcycle on August 9th, 2023, who captioned them, "Fascinating things are happening on Tik Tok," gaining roughly 74,000 likes in one day (shown below).