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You vs. The Guy She Told You Not to Worry About is a series of captioned images comparing two male subjects or fictional characters side-by-side, with the one on the right being the more desirable suitor of the two. In August 2016, the meme spawned hundreds of iterations after going viral on Twitter.

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Origin

The earliest known instance of this kind of tweet was posted by @AmBlujay[1] on October 25th, 2015, shown below. As of August 8th, 2016, the tweet has almost 4,000 retweets and 1,550 likes.

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The tweet format was copied a few times in the following month but became a Twitter fad on August 7th, 2016, when tweets using the joke format featuring pop culture references[5][6] and meme icons like Harambe [3]and Guy Fieri [4] gained thousands of retweets. The spike in the trend made "you vs. the guy she told you not to worry about" a "Twitter moment."[2] On August 9th, The Daily Dot [7] covered it, calling it "fragile masculinity as a meme."

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