You Spent 525,600 Minutes This Year

About

You Spent 525,600 Minutes This Year is a Spotify Wrapped Parody meme format based on one of the slides from the 2021 Spotify Wrapped marketing campaign. Spawned by a viral December 2021 tweet, the meme format achieved viral popularity one year later in November 2022.

Origin

Prior to December 2nd, an unknown user. presumably on Twitter, posted a Spotify Wrapped Parody meme based on one of the slides from that year's Spotify Wrapped marketing campaign. The edited slide showed that the user spent a total of 525,600 minutes (which is the exact number of minutes in a year) "thinking about dick" (shown below). On December 2nd, 2021, Facebook^[1] page Yeah the Girls reposted the image, with the post gaining over 5,300 retweets and 1,600 shares in one year.

Spread

The format gained initial popularity in December 2021 as users recaptioned it, replacing the word "dick." For example, on December 2nd, 2021, Twitter^[2] user @pickjackles shared an image that received over 50 retweets and 230 likes in one year (shown below, left). On December 3rd, Twitter^[3] user @buckyrush posted a meme that gained over 100 retweets and 490 likes in the same period (shown below, right).

The meme format did not achieve viral spread until late November 2022. On November 24th, Twitter^[4] user @Roa_dice tweeted an edit reading, "You spent 525,600 minutes this year thinking about a boy who doesn't care about you. You stupid slut." The post (shown below) gained over 14,100 retweets and 81,900 likes on Twitter and reignited the format's popularity.

In late November 2022, the format saw active use on social media, primarily on Twitter, in part due to the anticipated release of Spotify Wrapped 2022. For example, on November 26th, 2022, Twitter^[5] user @erar97 posted a meme that gained over 5,200 retweets and 36,400 likes in five days (shown below, left). On November 28th, Twitter^[6] user @EwdatsGROSS posted a meme that received over 52,600 retweets and 244,000 likes in three days (shown below, right).

The format saw further use in December 2022, with its largely popularity tied to Spotify Wrapped trending on social media.

Various Examples

Template

Search Interest

External References