'You Don't Look British' Makeup Trend / M to the B Challenge

About

The 'You Don't Look British' Makeup Trend also known as the M to the B Challenge or 'You Don't Look British,' 'Okay Let Me Just' refers to a makeover trend on TikTok where participants, often female, do their makeup to look like a stereotypical British chav. The trend first became popularized on TikTok around August 2020 under an original sound for "Gentleman" by SL and became popularized again in 2022 throughout January 2023 under an original sound for "M to the B" by Millie B, with Kim Kardashian doing the trend that month.

Origin

Sometime around August 2020, a makeup trend set to "Gentleman" by British rapper SL became popular on TikTok. The trend has participants show themselves under a variation on the caption "'You don't look British,'" followed by a cut to themselves in a stereotypical British outfit or makeup. A compilation of the trend was posted by YouTuber^[1] simp.TikTok on August 30th, 2020, garnering over 197,000 views in three years (shown below).

On April 10th, 2022, TikToker^[2] @dominiqueallison posted a video set to an original sound for "M to the B" where she uses a similar caption then does her makeup to look like a stereotypical British chav, garnering over 22.4 million views in nine months (shown below). In a comment, she writes, "bringing this trend back LMAO."

Spread

The trend popularized over the course of 2022, mostly under the same original sound. On October 16th, 2022, TikToker^[3] @honeyroselovesx posted a version of the trend, garnering over 13.5 million views in three months (shown below, left). On December 13th, TikToker^[4] @alanajasminethomas posted a video following the trend, garnering over 12.2 million views in a month (shown below, right).

On January 17th, 2023, Kim Kardashian participated in the trend through her TikTok^[5] account @kimkardashian, garnering over 38.9 million views in 10 days (shown below).

Various Examples

Search Interest

External References