Yolanda Hadid's Almond Diet

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About

Yolanda Hadid's Almond Diet, also known as Almond Mom, refers to a viral video featuring Yolanda, Bella Hadid and Gigi Hadid's mother and former model, advising Gigi to eat two almonds instead of a larger meal. The clip first aired on the Bravo reality TV show Real Housewives of Beverly Hills before going viral on YouTube and Twitter in 2019. Rumors about Yolanda's management of her children's eating habits have since made her name synonymous with diet culture and pro-anorexia stan culture.

Origin

On November 12th, 2013, episode 2 of season 4 of The Real Housewives Of Beverly Hills aired on Bravo. The episode featured a scene where supermodel Gigi Hadid mentions feeling weak from undertaking a "juice cleanse" alongside her mother. Yolanda's proposed solution to the issue is advising Gigi to "eat two almonds but chew them really well."^[1] The scene can be accessed via a reupload to YouTube^[2] by the channel friendsonline on November 24th, 2020, where it gathered over 26,000 views in a year (seen below).

On April 23rd, 2019, YouTube^[3] channel itstea posted a video compilation titled, "Yolanda Hadid Telling Gigi Not to Eat for 2 Minutes Straight" and gathered over 7 million views in three years (seen below). The clip contained several instances of Yolanda giving Gigi advice on what to eat, and what to avoid to stop her from getting "overly muscular."

Spread

The name "Yolanda" and "almond mom" soon became synonymous with unhealthy diet culture on the internet, with various people referring to Yolanda when speaking about their issues with self-image or eating habits.

On August 23rd, 2021, Twitter^[4] user @sazzeroni posted a tweet about how she needs a Yolanda to bully her, gathering over 20,000 likes in over a year (seen below, left). On October 30th, Twitter^[5] user @lukesIaymmings posted a disparaging tweet about Yolanda as well, gathering over 20,000 likes in over a year (seen below, right).

On December 25th, Twitter^[6] user @georgiatownend_ posted a tweet about Yolanda and diet culture as well, gathering nearly 40,000 likes in nearly a year (seen below, left). On January 6th, 2022, Twitter^[7] user @heavnlyhigh posted a picture of three almonds and made a reference to Yolanda, gathering over 10,000 likes in nine months (seen below, right).

On September 29th, 2022, Yolanda Hadid posted her third ever TikTok^[8] video, set to the Rosalia Chewing song, featuring her eating from a bowl full of almonds alongside a caption that read "#worstmomever." The video gathered over 500,000 views and 40,000 likes in nearly a month, alongside comments that varied from "can you adopt me so I can be skinny," and "you indeed are." (seen below)

In an interview with People magazine on October 20th, Yolanda says her conversation with Gigi was taken out of context. She admits she is unable to recount telling Gigi to eat two almonds, saying that she had just come out of surgery for breast implant removal and barely remembers the conversation.^[9]