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Editor's Note: This entry contains minor spoilers for Loki, read at your own caution.


About

Yes, Very Sad. Anyway, It Got Me Thinking, often shortened to Yes, Very Sad. Anyway, is a memorable quote from the Marvel and Disney+ television series Loki. It is often used as a two-panel exploitable image macro to quickly move on from a serious or sad topic, much similarly to Oh No! Anyway. The meme is particularly popular on Reddit and within the Marvel fandom.

Origin

On June 16th, 2021, episode two of Loki, titled "The Variant," was released on Disney+. In one scene, Loki (Tom Hiddleston) is having a lunchtime discussion with Owen Wilson’s Agent Mobius. He uses Ragnarok, the apocalyptic destruction of his homeland of Asgard, as part of a theory and nonchalantly changes the subject, which seems to confuse Mobius (video seen below).[1]

Loki: Ragnarok. Are you familiar?
Mobius: Yes, the destruction of Asgard and most of its people. I’m sorry.
Loki: Yes, very sad. Anyway, it got me thinking…

[This video has been removed]

On June 18th, 2021, the first known meme utilizing the two-panel quote format was uploaded to /r/dndmemes[2] by Redditor u/adoom98. The meme (seen below) received 1,900 upvotes and 14 comments. It was later reposted to Twitter and began to spread further.

Spread

The following day, Redditor u/Jaspaca uploaded another version of the meme to /r/PrequelMemes,[3] where it received 13,100 upvotes and 55 comments in under a month.

On June 22nd, 2021, Redditor u/ShainerMan uploaded a variant to /r/marvelmemes,[4] introducing the quote "Yes, very sad. Anyway" as an alternative to the popular "Oh no! Anyway," meme. It received over 14,700 upvotes and 94 comments within 24 days. As a result, the meme format began to trend and became used in numerous mainstream memes outside of the Loki and Marvel fandoms.

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