Yeezy Foam Runners

About

Yeezy Foam Runners are a pair of shoes designed by rapper, recording artist and music producer Kanye West set to release in 2020. Online, people reacted to their design by mocking the product and comparing them to Crocs.

Origin

On June 27th, 2019, yeezymafia posted an image of Kim Khardashian West with her daughter North West in new Yeezy prototypes to Instagram^[1] (shown below). The image received over 80,600 likes three months.

Spread

On September 12th, 2019, @theyeezymafia^[2] tweeted a photo of people modeling the new Yeezy Foam runner shoes announcing that they would be "landing in 2020" (shown below, left). The tweet gained over 10,600 likes and 2,300 retweets in a day. Soon after it was posted many people compared the shoes to Crocs. Twitter user @XLNB^[3] posted a side by side photo of some Crocs and Yeexy Foam Runners captioned, "You vs. The Guy She Tells You Not To Worry About" (shown below, right). The tweet garnered over 2,600 likes and 700 retweets in a day.

That same day, many Twitter users mocked the look of the shoes and how they would probably be pricey. Twitter user @giantsteps58 tweeted, "Lol. For about 6 bucks you can get a couple of nerf footballs and a box cutter for the same effect" (shown below, left) while @RobWagner79 tweeted that the shoes were just "Crocs for people with a 401k" (shown below, right).

Various Examples

Search Interest

External References