About

Why Buy An Expensive Matcha Cake? refers to a video and song by TikToker @MargeCooks where Marge Simpson, via an AI voice, teaches viewers how to make a matcha cake with only four ingredients, singing each step of the recipe. The video was posted on February 9th, 2026 and went viral over the following weeks, inspiring brainrot edits, singing videos, recreations where other characters sing the song and more.

Origin

On February 9th, 2026, TikToker^[1] @MargeCooks, a cooking page that uses an AI voice of The Simpsons character Marge Simpson to sing the instructions to recipes, posted a video on how to make a matcha cake in four steps. In the video, Marge sings, "Why buy an expensive matcha cake, when you only need four ingredients and a few minutes to make it yourself," then proceeds to sing viewers through the recipe. The video gained over 2.6 million views in a week.

Spread

The matcha cake video became the subject of memes through early February 2026.

On February 12th, 2026, TikToker^[2] @killianlikesfrenchfries posted a video where their character sings the lyrics of the song in a variety of settings, garnering over 540,000 views in five days.

On February 16th, TikToker^[3] @imfaithelizabeth posted a video where she attempts to sing the song in her most accurate Marge Simpson voice, garnering over 1.2 million views in a day.

Later that day, TikToker^[4] @fatguynamedbigcheezy posted a video where he sings the song, garnering over 150,000 views in a day.

Various Examples

Search Interest

External References