Who Is This?

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Part of a series on Reaction Images. [View Related Entries]

About

Who Is This? is a reaction image and TikTok sticker meme depicting two black men against a teal background above the text "WHO IS THIS?" The meme comes from album artwork for a song titled "Who is this?" by Afro gospel artist Louis Pascal, featuring Edem Evangelist, which was originally released in 2022. The meme, which typically crops out the name of the artists, began appearing online in late December 2025 and January 2026, primarily in TikTok comment sections as an image and GIF.

It's usually used in a literal sense to express confusion about who a person in a social media post is, often in a dismissive manner, especially toward content creators. However, the Who Is This? meme is also used as a form of brainrot and spam and is sometimes turned into an exploitable with meme creators altering the original and adding other people or elements to it.

Origin

Afro gospel artist Louis Pascal originally released his single, "Who is this?" on January 8th, 2022, which notably featured the artwork later used in the meme as the album cover. The song was uploaded to his YouTube^[1] channel on January 8th, 2022, receiving over 574,700 views, 20,000 likes and 2,400 comments in four years.

As of late January 2026, the comment section of his song notably features numerous users commenting about the meme.^[1]

It's unknown who first posted the cropped single artwork from Louis Pascal's meme and used it as a reaction image, but based on Google Trends, the meme appeared sometime in late November or early December 2025, likely in TikTok comment sections.

The earliest known upload of the reaction image or GIF was posted by Tenor^[2] user drakard, titled "Who Is This Whoisthis Meme," on December 2nd, 2025, with the description reading, "two men are standing next to each other in front of the words who is this."

The earliest known TikTok^[3] video referencing the meme was posted by TikToker ronansoniche on December 12th, 2025, who shows the meme and describes it as being the worst thing a content creator can see in their comment sections, explaining how it's used to insult them by saying they don't matter and are unknown.

The post received over 28,400 likes and 1,740 comments in roughly a month, with many TikTokers posting variations of the meme in the comment section.

Spread

The Who Is This? meme spread throughout late December 2025 into January 2026 as social media users continued using it, discussing it and creating new variations of the original reaction image, especially on TikTok.

For example, on December 27th, 2025, TikToker^[4] bad_guy1010 uploaded a video noting that they found the origin behind the meme, which included Louis Pascal's song in the post, receiving over 118,100 likes and 2,960 comments in a month.

On December 29th, TikToker^[5] urboynolan0 posted another example that featured the meme alongside images of several prevalent meme subjects on TikTok at the time, including Jeffrey Epstein, Takuya Yagami, IShowSpeed and the 67 Kid. The post garnered over 3,630 likes and 330 comments in three weeks.

On December 30th, 2025, the reaction image also began appearing on Reddit in various subreddits, typically as a reaction image in comments and threads. For instance, Redditor XmodG4m3055 used it in a comment on the /r/geometrydash^[7] subreddit that day, with Redditor SweetiezCandy using it in a reply on /r/Enneagram^[8] on December 31st.

On January 3rd, 2026, TikTok^[6] user goofangelalt uploaded an explainer-style video covering the meme, receiving over 8,350 likes and 590 comments in three weeks.

On January 16th, Redditor NicoPlayZ9002YT shared the original song art for the meme to the /r/TheMatpatEffect^[9] subreddit, noting its original source, garnering over 220 upvotes and 20 comments in five days.

The meme additionally spread to X / Twitter in January 2026 as it continued garnering virality online. For example, Twitter^[10] user 2AMelizohs used it in a reply about people boycotting A$AP Rocky's new album for including a feature by rapper Doechii, receiving over 5,500 views and 960 likes in five days.