Vertical Posting

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Part of a series on Shitposting. [View Related Entries]

About

Vertical Posting refers to the practice of writing a message vertically, and sometimes vertically and horizontally, which is typically considered a form of spamming or shitposting in imageboards and comment sections.

Origin

The exact origin of vertical posting is unknown. The practice is rumored to have originated with "Bravo Nolan", a sarcastic expression coined on 4chan's /tv/ in July 2010.

Spread

On July 17th, 2012, a 4chan user vertically posted the phrase "Bravo Joss" on 4chan's /co/ (comics & cartoons) board, mocking American director Joss Whedon (shown below).

On April 30th, 2014, a 4chan user submitted a vertical post of the word "London" to the /fit/ (fitness) board,^[8] in reference to the /fit/ meme "please be in London".

According to the Desustorage archive,^[9] there were upwards of 4,600 "London" vertical postings on /fit/ and 3,200 on /r9k/^[10] between April 2014 and June 2015. In March 2015, 4chan users began submitted vertical posts of the phrase "Bravo Vince" in threads about the television crime drama series Breaking Bad and Better Call Saul producer Vince Gilligan.

On May 26th, Redditor that_random_potato submitted a post asking where the meme came from to the /r/OutOfTheLoop^[6] subreddit, where several users cited various 4chan boards as the origin. On November 4th, Redditor guidance submitted another post about the vertical typing practice to /r/OutOfTheLoop.^[7]