About

"Trump Is Coming" (#TrumpIsComing) is a participatory video fad in which a group of people scatter frantically away from the camera at the cue of someone yelling that Donald Trump, the president-elect of the United States, is on his way. The challenge went viral in mid-November 2016 as a spin-off meme of the Andy's Coming video fad.

Origin

The original instance of the video challenge was uploaded by Twitter user @EmiChavez on the morning of November 9th, 2016, the day after Donald Trump emerged as the winner in the presidential election. In the video, a crowd of students can be seen running away from the camera while screaming frantically after Chavez yells "Trump is coming!" (shown below)

#trumpiscomingchallenge by me….show me how you would react if you saw trump (tag me) #retweet pic.twitter.com/1N3RwxBccX

— Emi Chavez (@emichavez_) November 9, 2016

Precursor

“Andy’s Coming!” is a participatory video fad in which a group of people suddenly fall to the ground and play dead at the cue of someone yelling the memorable quote from the 1995 American computer-animated film Toy Story. The challenge went viral shortly after the Mannequin Challenge took off in early November 2016.

Spread

In the following days, several videos of high school students recreating the stunt surfaced on Twitter under the hashtags #TrumpIsComing and #TrumpIsComingChallenge. On November 17th, the Trump-themed hashtag challenge was picked up by Cheezburger, TIME, Mashable, GQ, The Guardian and Yahoo News.

Various Examples

As of November 17th, there are at least a dozen video examples of the challenge that have garnered more than 100 likes and retweets on Twitter.

External References