Trivago Guy / Hotel? Trivago

About

Trivago Guy is a nickname given to actor Tim Williams for his appearances in a series of commercials for the German internet services company Trivago, which specializes in tools for booking hotels and other lodging. Online, the commercials have spawned a series of parodies and image macros.

Origin

On May 11th, 2013, Trivago released a commercial in which actor Tim Williams explains how to user Trivago search to find hotels (shown below).

In April 2014, the @TrivagoGuy^[5] parody account was launched on Twitter, featuring creepy tweets written from the perspective of Tim Williams as if he were an alcoholic (shown below).

Spread

On August 25th, 2014, Instagram user @raptorsmemez^[4] posted a Batman Slapping Robin image macro photoshopped with Williams' face (shown below).

On September 12th, 2014, Funny Or Die released a parody of Trivago commercials titled "Trivago Guy" (shown below, left). On October 7th, the CBC Comedy YouTuber channel posted a Trivago parody commercial in which Williams is depicted as a run-away fugitive (shown below, right).

On February 5th, 2017, Twitter user @Baleinho^[1] posted a tweet comparing Donald Trump to Adolf Hitler followed by "Mystery? Maybe. Hotel? Trivago" (shown below). Within two weeks, the tweet gained over 83,000 likes and 67,000 retweets. On February 11th, the @edgy4days3^[2] Instagram posted the tweet above a screenshot of a Trivago commercial, garnering more than 12,100 likes over the next week (shown below, right).

On February 17th, 2017, Redditor GuppyDream submitted a post asking if "Trivago memes have any long term potential in the current marketplace?" to /r/memeeconomy,^[3] where it gained over 20,900 votes (79% upvoted) and 300 comments within 24 hours.

Search Interest

External References