About

Tom Nook at a Desk refers to a series of photoshopped images and jokes based on several screenshots of video game character Tom Nook from the Nintendo Direct announcement of Animal Crossing for the Nintendo Switch.

Origin

On September 13th, 2018, Nintendo uploaded and released the Nintendo Direct promotional video on YouTube. At the end of the video, concluding with a preview of Super Smash Brothers, the video fades in on Animal Crossing-character Tom Nook at a desk. The video (shown below) received more than 2.4 million views in four days.

Spread

Following the post, people began using the image of Nook at a desk for various memes and jokes. Twitter^[1] user @truongasm tweeted a photoshopped version of the moment in which Nook references the Yoshi Committed Tax Fraud meme. The post (shown below, left) received more than 8,300 retweets and 21,000 likes in four days.

Twitter^[2] user @rber joked that Nook resembled the Spider-Man character J. Jonah Jameson. They tweeted, "Why does Tom Nook look like he’s about to demand more pictures of the Spider-Man #NintendoDirect." The tweet (shown below, center) received more than 700 retweets and 2,100 likes in four days.

The following day, Tumblr user retrogamerblog ^[3] posted a two-panel image macro in which Nook is watching the announcement. The image is captioned, "when all of your friends keep getting invited to fun things but you have to work." The post (shown below, right) received more than 8,600 notes in three days.

On September 15th, The Daily Dot ^[4] published a listicle of memes and reactions to the announcement.

Various Examples

Search Interest

External References