Today Is Monday, Which Means That Gandalf Gets To Lick a Graham Cracker

Submission 11,995

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About

Today Is Monday, Which Means That Gandalf Gets to Lick a Graham Cracker refers to an It's X [Weekday] meme by the TikTok account @indooroutdoorkat, which involves posting a weekly video of a cat named Gandalf licking a graham cracker narrated like a nature documentary. The videos of Gandalf licking a graham cracker went viral online in 2022, inspiring parodies and references.

Origin

On January 16th, 2022, TikToker^[1] @indooroutdoorkat uploaded a video of her cat Galdalf licking an edible house made out of graham crackers, commenting, "Once in a blue moon, we allow Gandalf to lick a graham cracker." The video received over 3.6 million views and 641,000 likes in seven months (shown below).

On January 24th, @indooroutdoorkat posted^[2]^[3] a video in which she announced that she will be letting Gandalf lick a graham cracker on Mondays, turning it into a weekly ritual (video shown below, left), posting another clip of Gandalf licking a graham cracker on the same day (shown below, right).

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On Monday, January 31st, 2022, @indooroutdoorkat then posted^[4] a video of Gandalf licking a graham cracker that gained over 2.8 million views and 610,000 likes in seven months (shown below).

Today is Monday, which means that Gandalf gets to lick a graham cracker.

The video received viral spread as it was actively reposted in the following weeks. For example, on February 14th, 2022, gimmick Twitter^[5] account @CatTikToks reposted the video, with the upload gaining over 8,000 views, 190 retweets and 890 likes prior to the account's suspension.

In the following months, @indooroutdoorcat posted multiple videos^[6]^[7]^[8] of Gandalf licking a graham cracker, all narrated in a manner similar to nature documentaries, most ending with the phrase "it is her favorite activity" (examples shown below).

Many of the uploads were then reposted by the Twitter^[9]^[10] gimmick account @CatTikToks, helping the spread of the meme and viral videos beyond TikTok.

Starting at least as early as July 2022, the Gandalf Graham posts became a subject of parodies as other TikTok users posted cat TikToks copying their style. For example, on July 5th, 2022, TikToker^[11] @themightyboop posted a video featuring his cat Oreo that gained over 220,000 views and 45,000 likes in two months (shown below, left). On July 15th, TikToker^[12] @grahammclernon posted a similar video about their cat Tang that gained over 592,000 views and 110,000 likes in one month (shown below, right).