TikTok Lion Gift

About

The TikTok Lion Gift is one of many donation options viewers can gift to streamers on TikTok Live that displays an animated, roaring lion on the streamer's screen. The boisterous visual animation combined with its exorbitant cost of 29,999 TikTok Coins (roughly $400 USD) for one donation helped it to become a sought-after goal and eventual meme for TikTok livestreamers and users on the platform.

Origin

On December 30th, 2020, TikTok updated its creator portal page to include information on gifts, which could be bought by fans and given to the creators while they're live. These gifts, upon being received by the creator, are allowed to be sold back to TikTok as a form of making money via the platform. One of the earliest examples of the lion gift in action comes from the TikToker mirza_speaks,^[1] who claimed to be the first person in the United Arab Emirates on September 10th, 2021 (shown below).

Spread

With the introduction of gifts, TikTok livestreamers would start to do increasingly exaggerated reactions to try and elicit the gifts from their fans, uploading clips of themselves acting enthusiastic when receiving a lion gift. An example of this can be seen in the TikTok uploaded by UCILUNA^[2] on February 25th, 2022, in which, during a stream designed to bait gifts, she received a lion that surprised her (shown below).

Some TikTokers were also unhappy with lion gifts, however, and some of them started to push back against the lion, as well as other expensive gifts with their own TikToks breaking down the economic aspect of buying the TikTok Coins, then using them on the gifts, whereas the streamer would receive a much better exchange by just being sent the money via something like PayPal or Venmo (similar to Twitch Bits). This argument was notably brought up by the TikToker alexisnicoleofficial^[3] who was trying to talk about how TikTok "livestream battles" are a scam that hurts the fanbase (shown below).

Various Examples

Search Interest

External References