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You Gotta Pump Those Numbers Up, Those Are Rookie Numbers is a memorable quote said by The Wolf of Wall Street character Mark Hanna, portrayed by actor Matthew McConaughey. Online, a still image from the scene gained popularity as a macro and a reaction, often used in reference to lackluster performances.

Origin

On December 25th, 2013, American black comedy crime film The Wolf of Wall Street premiered in the United States.[1] In one scene of the film, character Mark Hanna, portrayed by Matthew McConaughey, tells main protagonist Jordan Belfort, portrayed by Leonardo DiCaprio, to masturbate more frequently.

- You jerk off?
– Do I jerk off? Yeah. Yeah, I jerk off, yeah.
– How many times a week?
– Like, three, four? Three, four times, maybe.
– You gotta pump those numbers up, those are rookie numbers in this racket.

Spread

On December 20th, IGN posted the scene with the dialogue to YouTube, with the video receiving over 1.5 million views in six years.[2] On March 22nd, 2014, YouTube user PeteDogg27 posted the scene, gaining over 165,000 views in the same period.[3] On January 14th, 2014, an unknown Memecrunch user made the earliest macro based on the image currently available online.[4] The image gained over 17,000 likes and 110 shares on Facebook in six years.

In the following years, this and similar macros based on the scene saw extensive use as a reaction on Facebook, Reddit, Twitter and 4chan. Additionally, starting in late 2016,[5] memes based on the macro were also circulated online, primarily on Reddit.

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