This You?

About

This You? or Ain't This You? is a catchphrase used on Twitter to call out the hypocrisy of a certain tweet with a screenshot of a past tweet. The trend began in June 2019 but became more popular in May 2020 during the coronavirus pandemic and the George Floyd protests. Popular instances were typically targeted at brands, politicians and celebrities.

Origin

On June 25th, 2019, Twitter user @dxgho posted a video of an employee getting caught filming himself and added the caption, "Look how he played that off" to which Twitter user @abbiegale_smith replied with "Ain’t this you ??" and a video of a man dancing while at work (shown below). The reply gained over 620 likes in a year.

Spread

On April 7th, 2020, Twitter user @BigMoistEd^[2] responded to the tweet "how this dude got more girls than me" by @skateberd with "this you? if so, this is why" and a screenshot of his previous tweets (shown below, left). The reply garnered over 200 likes in two years. On May 24th, @safiyaaaay^[3] used the catchphrase to call out @JohnTory for a tweet regarding the coronavirus pandemic (shown below, right).

The next day, Twitter users @DangItLee^[4] and @Nicolas_chocola commented on "'Ain't This You? Twitter" saying that they are "the best detectives ever" and received over 1,700 likes in a week (shown below, left). On May 30th, Twitter user @itsjazmarie^[5] accumulated over 224,700 likes in three days for a "this you?" tweet directed at the NFL (shown below, right). Stay Hipp^[1] published an article on the trend.

Various Examples

Search Interest

External References