This Is It, Luigi

Submission 36,617

Part of a series on Hotel Mario. [View Related Entries]

About

"This Is It, Luigi" is a line spoken by Mario to his brother Luigi in a cutscene from the Philips CD-i game Hotel Mario. The line has spawned a series of Youtube Poop videos and images on Tumblr.

Origin

Hotel Mario was released in 1994, and "This Is It, Luigi" made it's Youtube debut when it was uploaded as part of all of Hotel Mario's cutscenes by n64chick on August 28th, 2006.

Spread

The scene along with other clips from Hotel Mario were made into Youtube Poops soon after. One of the earliest known instances of "This Is It, Luigi" used for a YTP is a video uploaded by mrjanga^[1] on September 12th, 2008 (shown below).

It would appear again in several other YTP-style videos in the coming years, and it inspired its own YTMND. ^[2]

Tumblr Resurgence

In September 2016, "This Is It, Luigi" grew into a popular joke template on Tumblr that found the Hotel Mario sprites photoshopped into different images captioned "This is it, Luigi," as if the characters were about to do something exciting. Tumblr user guitarbeard^[3] published one of the earliest examples on September 7th, 2016. It finds Mario and Luigi in Metal Gear Solid about to jump off a plane with Snake. The post has gained over 7,500 notes in less than a week.

Other popular posts applied it to Neon Genesis Evangelion ^[4] and Michael Jackson. ^[5] One popular post by elderscrollsivoblivion^[6] has Mario looking out over the New York City skyline captioned, "'This is it, Luigi.' Mario says while overlooking New York City above their penthouse suite." The post gained over 17,000 notes as of September 14th, 2016. At least a dozen Tumblr profiles changed their name to "This Is It, Luigi" in the coming week.