They-them-energy

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They/Them Energy refers to a viral video of nonbinary singer-songwriter Corook on stage at a concert, leading a chant with the crowd about having "they/them energy." They're seen in the clip wearing a blue shirt, backward hat and round glasses. The video went viral on TikTok in late January 2025 and sparked memetic usage as some people perceived it as cringe. LGBTQ+ meme creators also used the video for memes, skits and jokes. Overall, the video was often used as an exploitable in edits with people adding text captions, speeding it up and altering the video quality. Others lip-dubbed the TikTok sound, giving the video's audio new meanings. Corook is also known for the If I Were a Fish and You Caught Me song, which garnered attention online in early 2023.

Origin

On January 23rd, 2025, TikToker[1][2] @ktlyn.alxndr posted a video of singer-songwriter Corook on stage at the 2024 Capitol Hill Block Party, leading a "they/them energy" chant with the crowd. The video has since been deleted along with @ktlyn.alxndr's profile but the video amassed over 21,400 likes before then[3] (repost from X[4] shown below).

Spread

In the following days, the video garnered memetic spread, like a post shared by TikToker[5] @lanadelreyslips on January 28th, 2025, who added a text caption reading, "Me trying to bond with the blue-haired barista so them make my drink good," amassing over 1.5 million likes in two days (shown below).

Also on January 28th, TikToker[6] @lovelettersfromlily used the video, adding a POV caption that joked about hyping up the "thuzz," a portmanteau of "they" and "huzz," gaining over 752,200 likes in two days (shown below).

The TikTok sounds of the abovementioned videos also garnered usage in late January 2025. For instance, on January 29th, TikToker[7] @ellieebellyspammyy posted a They/Them Energy video with a caption reading, "Turning myself into a lib before writing a paper for school," gaining over 119,600 likes in a day (shown below).

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