The Marshmallow Game / Check It Out Woo (TikTok)

About

The Marshmallow Game or the One Marshmallow Check It Out Woo Game is a game or internet challenge popularized on TikTok that begins with two or more participants rhythmically banging their hands on a surface. Player A says, "One marshmallow," player B continues, "Check it out," then player A says, "Woo." The players repeat this pattern, going up a number each round and adding another repetition of each phrase ("X marshmallow," "check it out" and "woo") as they go until one player messes up, ending the game. For example, round two starts with the phrase "two marshmallows," with each player going back-and-forth until they say each phrase twice. The game was popularized in September and October 2023.

Origin

On September 14th, 2023, TikToker^[1] @marianne_infante posted a video where she and a friend play "the marshmallow game," explaining that she was taught the game by a friend, Tatum. Their goal is to get to five marshmallows, which they do after several failed attempts. The video gained over 1.3 million views in two months (shown below).

Spread

The marshmallow game spread on TikTok over the following weeks, with some participants adding extra steps to the game to make it more challenging. On September 26th, TikToker^[2] @grumpyleanneandmaitland posted a video playing the game, garnering over 33 million views in two months (shown below, left). On September 28th, TikToker^[3] @soap.lee posted a video playing the game that gained over 21 million views in two months (shown below, right).

On October 9th, TikToker^[4] @_angelomarasigan posted a video playing the game that gained over 29.3 million views in a month (shown below).

Various Examples

Search Interest

External References