About

That FROOT Looks Familiar is a catchphrase originally coined by singer Marina and the Diamonds in 2016. After British pop star Charli XCX posted an ad for a fragrance campaign on her Instagram page in March 2016, Marina seemingly accused her of copying visuals from her own 2015 album campaign, writing, "That FROOT looks familiar," and tweeting, "Imagery is artistic property. Please respect your fellow artists." The phrase "That FROOT looks familiar" has since come to be used on Stan Twitter to joke about mimicry.

Origin

On March 10th, 2016, Charli XCX posted a series of images as part of an advertising campaign for a line of fragrances. The posts received a response from singer Marina and the Diamonds, who wrote, "That FROOT looks familiar." Marina appeared to be implying that Charli's posts look similar to Marina's campaign for her album FROOT from the previous year.

Marina also made a post to her X / Twitter^[1] account on March 10th, writing, "Imagery is artistic property. Please respect your fellow artists." Charli XCX responded to the post, gathering over 2,000 likes in eight years (seen below).

Spread

Charli XCX^[2] referenced the aforementioned online dispute in a May 16th, 2019, post, writing, "Everyone wants a familiar fruit moment or whatever," and gathering over 7,000 likes in five years (seen below).

On July 15th, 2021, X^[3] user @polacheknews made a post comparing album covers by artists Caroline Polachek and Camila Cabello, gathering over 9,000 likes in three years (seen below, left). On November 17th, 2022, X^[4] user @fiercalicious's post gathered over 2,000 likes in two years (seen below, right).

On March 12th, 2022, Charli XCX quoted a tweet^[5] discussing the original FROOT dispute, writing, "huge moment in pop culture tbh," and gathering over 39,000 likes in a year (seen below).

Various Examples

Search Interest

Unavailable.

External References