"Tell Cersei. I Want Her to Know It Was Me"

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Editor's note: This entry contains spoilers for season seven of the HBO series Game of Thrones.

About

"Tell Cersei. I Want Her to Know It Was Me" refers to a photo fad in which pictures of animals and people with objects on their heads that make them resemble the Game of Thrones character Olenna Tyrell are captioned with Tyrell's memorable quote from the series, "Tell Cersei. I want her to know it was me."

Origin

During the July 30th, 2017 episode of Game of Thrones, the character Jamie Lannister serves the character Olenna Tyrell a glass of poison for her to drink. Before taking a sip, Tyrell says to Lannister, "Tell Cersei. I want her to know it was me," referring to the murder of Jamie and Cersei Lannister's child, King Joffrey Lannister. The episode (clip below) was watched by 9.25 million people upon its first airing.^[2]

On August 15th, 2017, Twitter ^[1] @DanuelFetizanan posted a picture of a white cat with a curtain draped over its head. Because the curtain resembles the headress of the Game of Thrones character Olenna Tyrell, they captioned the post with Tyrell's quote: "Tell Cersei. I want her to know it was me." The post (shown below) received more than 135,000 retweets and 317,000 likes within one month.

Spread

The following day, Redditor^[6] Ayy_2_Brute posted the image on the /r/freefolks subreddit, where it received more than 15,700 points (95% upvoted) and 100 comments in 20 days.

Over the next few weeks, others started taking pictures of cats with humorous headgear that resembled Tyrell's. One of the most popular came from Twitter^[3] user @itsjustolmos, who posted a picture of a cat in a flip-top garbage can with the quote. The post (shown below, left) received more than 79,000 retweets and 189,000 likes. On September 5th, Redditor ^[5] GallowBoob posted the picture on the /r/pics subreddit, where it received more than 18,000 points (82% upvoted) and 100 comments in less than 24 hours.

Others around this time, posted similar version (examples below, center and right, respectively).

In addition to cats, other Twitter users dressed up different animals for the picture. On August 21st, Twitter^[4] user @ijortegar tweeted a picture of a frog with the headdress. The post (shown below) received more than 50 retweets and 50 likes in three weeks.

On September 6th, Uproxx^[7] covered the popularity of the fad.