Taylor Swift's "Midnights" Album Announcement Parodies

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About

Taylor Swift Midnight Album Announcement Parodies refers to an exploitable image macro template inspired by an Instagram post by pop star Taylor Swift in which she announced her October 2022 album Midnight. The post features an angsty-looking picture of Swift and a paragraph in which she dramatically details late-night moments that inspired the album. Parodies of the post soon followed, with people recaptioning the text with other famous copypastas.

Origin

On August 28th, 2022, Taylor Swift announced an upcoming album called Midnights at the Video Music Awards.^[1] That evening on her Instagram and Twitter, ^[2] she shared a graphic explaining the meaning behind the album, using poetic language to describe the feeling of being emotionally lost late at night (shown below).

Spread

Jokes about the announcement quickly began spreading on social media shortly after. For example, early in the morning on August 29th, 2022, Twitter user @broiledcrawfish^[3] stated the announcement looked like a "Lexapro ad," gaining over 1,700 retweets and 38,000 likes in less than 24 hours (shown below, left). That same day, Twitter user @enchanticity^[4] joked it sounded like a parody written by a Swift stan (shown below, right).

As memes using the post continued to spread, others began turning the image into an exploitable, altering the text with famous copypastas. On August 28th, Twitter user @ZachBrecheen^[5] posted a parody that used the text from Nicole Kidman's AMC Commercial, gaining over 1,400 retweets and 11,000 likes in one day (shown below, left). Consequence of Sound^[6] posted an example on its Twitter using the Corn Kid monologue, gaining over 120 likes in two hours (shown below, right).