Taylor Swift's 33 Million Puzzles

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About

Taylor Swift's 33 Million Puzzles refers to a collaboration between Google and American pop star Taylor Swift where fans are given a tracklist for Swift's upcoming 1989 (Taylor's Version) album after solving 33 million puzzles on Google. The word puzzles appear after one searches "Taylor Swift" on Google, with a correct answer leading you to another puzzle question. All the puzzles were completed approximately within 24 hours of the project's launch. Memes about the event generally took the form of people expressing surprise at how large the 33 million number is, while Swifties posted memes about solving the puzzles with fervor.

Origin

On September 19th, 2023, Taylor Swift and Google launched a search game where a Google search for "Taylor Swift" prompts users with a "vault" graphic. Clicking on the vault leads users to solve a text-based scrambled letter puzzle. Swift promises to release the album tracklist after 33 million such puzzles are solved.^[1]

Spread

Various internet users reacted to the news about Taylor asking for 33 million puzzles to be solved before she releases the track list for her new album, with X^[2] user @nanainexile saying, "thank god she became a musician and not a seriaI kiIler," on September 19th, 2023, gathering over 73,000 likes in a day (seen below, left).

Also on September 19th, X^[3] user @koralinadean posted, "me relaxing not doing shit bc i know cardiganswift2805’s got it and gonna run those puzzles like the navy," gathering over 23,000 likes in a day (seen below, right).

Google announced that they were fixing servers for Swift's puzzles after they crashed a few hours into the launch of the project, and over half the puzzles were completed less than a day after the launch.^[4]^[5]

On September 20th, X^[6] user @theluckywill made a post asking for a progress bar for the puzzles, gathering over 12,000 likes in a day (seen below, left). Also on September 20th, X^[7] user @SavLovesSwift made a meme about the puzzles, gathering over 7,000 likes in a day (seen below, right).

All 33 million puzzles were solved by the end of September 20th, 2023.