Taylor Swift Is Over

About

"Taylor Swift is Over" is an expression spread online by critics of Taylor Swift, speculating that her career in the music industry has come to an end. The phrase began circulating after her ex-boyfriend and music producer Calvin Harris claimed that Swift had been trying to tarnish his reputation over their collaboration on Harris' 2016 house song "This is What You Came For."

Origin

On July 13th, 2016, TMZ^[1] reported that Swift secretly wrote Harris' hit song "This is What You Came For," and that the relationship fell apart due to Harris' refusal to reveal they had collaborated together. That day, Harris posted a series of tweets defending himself, noting that Swift was the one that wanted to keep the collaboration a secret (shown below).^[3][4] The same day, Swift's representative confirmed she had written the song under the pseudonym Nils Sjoberg to People^[6] and The Rolling Stone^[2]

Spread

Meanwhile, Twitter user @itsjazmarie^[11] posted an animated GIF of singer Joe Jonas with the caption "Providing some quality entertainment at the #TaylorSwiftIsOverParty" (shown below).

Shortly after, additional Twitter users began tweeting other reaction images along with the #TaylorSwiftIsOverParty^[7] hashtag (shown below). Also on July 13th, Redditor DetectiveBeluga submitted a post asking "Why is everyone on Twitter saying 'Taylor Swift is Over'?" to /r/OutOfTheLoop.^[5] In the coming days, several news sites published articles about the online backlash directed at Swift, including Hollywood Gossip,^[8] The Daily Mail^[9] and Perez Hilton.^[10]

Search Interest

External References