Xbox Lynx Body Wash
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About
Xbox Lynx Body Wash refers to a line of Australian hygienic products. The line, which includes deodorant, body spray and shower gel, have been branded with the logo of the Microsoft Xbox video game in a collaboration with Lynx, which is owned by Unilever, the parent company of Axe.
Online History
On June 4th, 2019, the Twitter [1] account for the website Press Start tweeted, "An Xbox Inspired Lynx Range Is Hitting Australia." The tweet received more than 1,100 likes and 475 retweets in 24 hours (shown below).
In the full press-release,[2] they wrote:
Lynx and Microsoft have announced that a Xbox inspired fragrance range is hitting Australian grocery stores and pharmacies in July. You’ll be able to pick it up as a deodorant, body spray and shower gel.
Lynx Xbox is described as a fresh scent featuring top notes of citrus, middle notes of mint and sage, and woody bottom notes of patchouli and clearwood.
Microsoft has also said that it’s inspired by the achievements of Xbox fans around Australia and New Zealand, with the new scent being designed to capture the confidence of God Mode, the brilliance of Ori and the BOOM! of Crackdown.
Reception
Online Reaction
That day, The Verge technology website tweeted,[3] "Microsoft is making Xbox body wash." The tweet received more than 4,100 likes and 1,300 retweets in 24 hours (shown below).
Following the tweet, people online began making jokes about the product. Twitter[4] user @tedhudek tweeted, "Now if I just had a waterproof controller." Thet tweet received more than 735 likes and 175 retweets in 24 hours (shown below, left).
Twitter[5] user @mcwm tweeted, "Microsoft to Xbox owners: you smell." Within 24 hours, the tweet received more than 690 likes and 220 retweets (shown below, center).
Twitter[6] user @TrueBrainGenius tweeted, "Gamers have no cultu-" (shown below, right).
That day, Twitter[7] published a Moments page on the product.
On June 5th, Redditor [8] EdenTGG posted the body wash with the caption "Finally, I can shower at 60 fps." The post received more than 1,100 points (96% upvoted) and 60 comments in 24 hours (shown below).
Media Coverage
Several media outlets covered the product, including The Verge,[9] Kotaku, [10] New York Post,[11] Vice [12] and more.
Search Interest
External References
[1] Twitter – @PressStartAU's Tweet
[2] Press Start – AN XBOX INSPIRED LYNX DEODORANT RANGE IS HITTING AUSTRALIA
[3] Twitter – @verge's Tweet
[4] Twitter – @tedhudek's Tweet
[5] Twitter – @mcwm's Tweet
[6] Twitter – @TrueBrainGenius' Tweet
[7] Twitter – An Xbox-branded body wash is here, taking gamer identity to new levels
[8] Reddit – /r/dankmemes
[9] The Verge – Microsoft is making Xbox body wash
[10] Kotaku – Xbox Apparently Thinks Gamers Want Neon Green Body Wash
[11] New York Post – Xbox deodorant and body wash let you smell like a gamer
[12] Vice – You Can Smell Like a Gamer With Lynx’s New Xbox Body Wash
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