The Beautiful World of Jeffree Star

About

The Beautiful World of Jeffree Star is a web docuseries which documents the life of popular YouTuber and entrepreneur Jeffree Star and his friendship with YouTuber and docuseries director Shane Dawson. The docuseries is due to be released on YouTube in October 2019.

History

On March 7th, 2019, Shane Dawson^[1] posted an update to Twitter which gained 16,900 retweets and 193,000 likes in a day (shown below). The post briefed fans on Dawson's upcoming project with Jeffree Star.

The note attached explained that he has been filming a series with Jeffree Star. He also hinted at more series in the works in the next seven months (shown below).

That day, Twitter user @youtubeismee^[2] asked Dawson, "Wait so his next video is in 7 months?" and Dawson answered with "haha no! there will be stuff on my channel in the next couple months. just letting you know we are filming one of the series over the course of 7 months" (shown below). The response gained 1,900 retweets and 57,000 likes in a day.

Trailer

On September 24th, 2019, Shane Dawson released the trailer for "The Beautiful World of Jeffree Star" (shown below). The video gained over 5.2 million views and 712,000 likes in a day. Along with the expected Jeffree Star day-to-day content the trailer hits on the documentary covering the James Charles and Tati Westbrook drama as well as Dawson's proposal to Ryland Adams.

That same day, Shane Dawson tweeted,^[3] "so overwhelmed and happy that you guys are liking the trailer. :,) back to editing!! wish us luck! see u on Oct 1!" (shown below). The tweet garnered over 104,700 likes and 5,100 retweets in a day.

Series

Part One

On October 1st, 2019, Shane Dawson released the first installment of "The Beautiful World of Jeffree Star" series (show below). The video gained over 20 million views in a week. In the video, Shane Dawson accompanies Jeffree Star on a trip to a meet and greet at Morphe Cosmetics. Most of the hour long video comprises of Dawson voicing his concerns over the series, its implications and how he is afraid of flying.

Part Two

On October 4th, 2019, Shane Dawson uploaded "The Secrets of the Beauty World" which is the second part of "The Beautiful World of Jeffree Star" series. The video accumulated over 14.5 million views in three days (shown below). In the video, Jeffree Star and Shane Dawson have a business meeting in which they discuss Shane Dawson's deal with Star to create a conspiracy themed makeup palette and additional merch. They discuss makeup costs and poor deals they've each had with retailers in the past.

During one part of the video, Jeffree Star discusses Nikkie de Jager's or Nikkie Tutorials' collaboration with Too Faced cosemetics and how she made very little money from it's success. Twitter users began responded to the story with support for de Jager and she responded on October 5th by tweeting "now, this situation is in the past. it was the biggest lesson I ever had to learn, but I’m glad it brought me so much knowledge. I am thankful to OFRA Cosmetics for showing me how it SHOULD be done! Glow babies, the future is bright, I have exciting things happening soon! 💖✨" to which Shane Dawson^[4] responded "we all love and support you so much! we got ur back!!" (shown below). The replied garnered over 80,800 likes and 1,700 retweets in two days.

Search Interest

External References