Seaside Donuts Bakery

About

Seaside Donuts Bakery refers to a bakery in Newport Beach, California that went viral on TikTok in 2024 because of its good reputation among young Asian-Americans. Gen Z creators posted viral videos about ABGs ("Asian Baby Girls") and ABBs ("Asian Baby Boys") frequenting the establishment and making up most of its customer base. As the cliché manifested, memes referencing the bakery surfaced en masse as people called the videos cringe.

History

Roger Eap is the co-owner of Seaside Donuts Bakery in Newport Beach, California. His father bought the business in 1985 after immigrating from Cambodia in 1981. Eap took over the business and has run it ever since.^[1][2]

Online Presence

Seaside Donuts Bakery started its Instagram^[3] account on July 29th, 2014. The business' Facebook^[4] page was created two years later in 2016.

ABG TikTok Videos

In 2024, Seaside Donuts Bakery received meme attention following a series of viral videos posted by TikToker Kaywin C (@meatsauce79). On July 21st, 2024, the TikToker^[5] posted his first video filmed outside the bakery, gaining over 18,200 plays in two months.

The TikToker^[6] posted his first viral video about the bakery on July 24th, showing himself "tweaking out" outside of the business by loosely quoting anime, gaining over 1.1 million plays and 177,000 likes in two months (shown below).

About a month later, on August 22nd, 2024, TikToker^[7] @meatsauce79 posted a new video outside of Seaside Donuts Bakery, showing himself, "Making ABGs and ABBs fall in love at Seaside Bakery," in which he was interviewing so-called ABGs ("Asian Baby Girls") and ABBs ("Asian Baby Boys") waiting in line. The video received over 270,500 plays and 33,500 likes in a month (shown below).

Going into September 2024, creators on the app started mocking the ABG and ABB videos filmed outside the Seaside Donuts Bakery. For instance, on September 2nd, TikToker^[8] @alyxrlee posted a video that used a sound in which voices say, "ABG Heaven!" and the POV caption reads, "POV: it's hour 7 of your 8 hour shift at seaside bakery," gaining over 918,000 plays and 138,800 likes in 16 days (shown below).

On September 12th, TikToker^[9] @lyviandao posted a video skit about "what i imagine going to seaside would be like as a non socal asian," receiving over 568,400 plays and 96,600 likes in six days (shown below).

Various Examples

Search Interest

External References