Pih (Video Game)

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About

Pih, formerly known as Big Pig, refers to an indie video game on Steam, which was released in August 2024, but went viral on TikTok in mid-2025, largely due to a meme that showed gameplay footage and a TikTok comment asking, "Dawg, what the hell are you playing?" The game is about collecting food without being killed by the enemy pigs. The gameplay involves shooting pigs with balls. Pih is likely a play on the word Dih.

History

Pih was released on Steam^[1] on August 4th, 2024, when it was originally named Big Pig. It was published by Steam^[2] developer BecomeANobody. The game has three seasons as of June 2025.

Gameplay

Pih has 52 levels and three boss fights. The objective is to "complete each level by collecting all the food, without being killed by the enemy pigs." The game uses "ragdoll physics" and has "No story, no loading screens, no cutscenes, just gameplay," according to the description on Steam.^[1]

Developer BecomeANobody released multiple gameplay videos to YouTube^[3] in 2025 (example shown below).

Online Presence

Developer BecomeANobody made Pih go viral on their TikTok^[4] account @becomeanobody. It started with a TikTok^[5] video they posted on March 8th, 2025, which received over 130,900 likes in three months (shown below).

On the same day, March 8th, TikToker^[6] @MadFillet commented on the video, asking, "Dawg, what the hell are you playing?" The comment gained over 85,900 likes in three months.

On March 15th, 2025, Twitter / X ^[6] user @blephin_ tweeted a screen-recording of the TikTok video with @MadFillet's comment, gaining over 33,000 likes in three months (shown below).

Also on March 15th, Instagram^[7] user @big_chungles shared the same video, gaining over 8,200 likes in three months. It's unclear which user shared it first on the day.

On April 2nd, 2025, TikToker^[8] @tihtmlover posted a recording of Pih gameplay, adding the caption, "How video games look to people over 30," gaining over 106,300 likes in two months (shown below).

The abovementioned video was reposted by Instagram^[9] user @negusflex on April 4th, gaining over 65,900 likes in two months.

Memes using Pih gameplay continued in the following months. For instance, on June 1st, 2025, X^[10] user @heavensmlie tweeted a Pih video, adding a caption that riffed on the phrasal template called The LGBTQ Crowd Is Mad Because the Hawk Tuah Girl Is Stealing Their Attention, coinciding with the start of Pride Month. The tweet instead joked about Pih stealing Pride Month's attention and it received over 7,500 likes in a day (shown below).