Josh Wine

Confirmed 65,230

About

Josh Wine or Josh Cellars refers to an American brand of wine, originally founded in 2007. Josh became the subject of memes in early 2024 following a post shared by a Twitter / X user named King Pisces 🔱🧸 (@OptimusGrind__) that included a photo of a Josh wine bottle with a caption reading, "I’m not gonna keep telling y’all to grow up and leave that Stella & Barefoot alone." The tweet inspired numerous quotes and replies, leading to further memetic usage of the wine's likeness.

History

Josh Cellars was founded in 2007 by winemaker Joseph Carr.^[1] Carr named it Josh after his father.^[1] By 2023, Josh had become the No. 1 premium table wine in America.^[1]

Online Presence

Josh Cellars posts regularly on social media platforms like Instagram^[2] and TikTok,^[3] among others. Overall, Josh Cellars has primarily gone viral on YouTube, evident in the brand's first YouTube^[4] video, uploaded on November 7th, 2017, which received over 16.2 million views in seven years (shown below).

Josh Wine Memes

Memes about Josh predominantly surfaced on January 7th, 2024, when X^[5] user @OptimusGrind__ tweeted a photo of himself holding a bottle with the caption, "I’m not gonna keep telling y’all to grow up and leave that Stella & Barefoot alone." The tweet received over 19.8 million views and 1,200 likes in four days (shown below, left).

The tweet gained a large number of views due to various viral quotes, the first of which was posted by X^[6] user @Zujabes on January 8th, 2024, who said, "For non wine drinkers, this is like someone driving a Hyundai making fun of a Kia driver," gaining over 120,000 likes in three days (shown below, right).

Going into January 2024, quotes of the tweet continued to go viral, such as one posted by X^[7] user @eggeatingunit on January 9th who wrote, "last night we let the josh talk," gaining over 13,000 likes in two days (shown below, left).

Also on January 9th, 2024, X^[8] user @dudeimnormal posted a meme reading, "Its been one of those weeks… …Pass the Josh," gaining over 46,000 likes in two days (shown below, right).

On January 10th, X^[9] user @midsmoker34 related the Josh memes to the Stanley Cup trend, writing, "Na but imagine pouring up Josh in a stanley cup👀," gaining over 17,000 likes in one day (shown below).

During the same timeframe, memes about Josh started also surfaced on Instagram.^[10]^[11]