Hidden Valley Ranch Keg

Submission 6,001

Part of a series on Viral Marketing. [View Related Entries]

About

Hidden Valley Ranch Keg is a 5-liter ranch dressing dispensary created by Hidden Valley that gained online notoriety after being released.

History

On November 6th, 2017, Hidden Valley introduced a 5 liter keg of Hidden Valley Ranch dressing, a "year's supply," according to their website^[1] (shown below). According to the product description, the ranch is kept fresh inside the keg with FDA-approved coating. The keg is part of Hidden Valley's holiday collection, which includes holiday-themed socks, a christmas sweater, a ranch dressing fountain, and more.^[2]

Online Reaction

The keg was widely covered by media outlets. Huffington Post,^[2] People,^[3] New York Post,^[4] and Uproxx^[5] were among the many outlets to cover the product. Online, Twitter users took the idea with a mix of enthusiasm and wariness. User @bacon_and_megz^[6] tweeted that the product would be on her Christmas list (shown below, left). Barstool Sports^[7] tweeted "Nothing says "I Love You" quite like a keg of Hidden Valley Ranch," gaining 250 retweets and 850 likes (shown below, right).

Twitter user and Buzzfeed writer Julia Reinstein opined that the product was a clear attempt by Hidden Valley to create something absurd in the hopes of going viral and getting free advertising (shown below).