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About

Flintstones Chewable Vitamins are multivitamins for children that are shaped like characters from the American animated series The Flintstones. Online, many have joked that they do not fear illness because they took these vitamins as children.

History

On September 30th, 1960, the American animated series The Flintstones premiered on ABC. The series ran through April 1st, 1966 but continued airing in syndication.[1][2] Two years later, Miles Laboratories released vitamins based on the characters from the series in the United States (commercial shown below).

In 1979, Bayer acquired Miles Laborites. Throughout the 80s and 90s, the company advertised the vitamins with a series of commercials that included the jingle: "We are Flintstones kids, 10 million strong and growing" (examples below).


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Reception

Coronavirus Memes

In March 2020, numerous people began making jokes about surviving the COVID-19 coronavirus outbreak thanks to the ingestion of Flintstones Vitamins. For example, Redditor [3] SquattingForGainz posted an object labeling meme from the film Bloodspot that references stopping coronavirus with Flintstones vitamins (shown below, left).

On March 13th, 2020, Mel[4] magazine included the Flintstones vitamins memes in the article "Americans Reveal Their Shitty Healthcare Solutions In Coronavirus Memes" (examples below).



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