Da Hood (Roblox)

About

Da Hood is a Roblox Experience role-playing game that takes place in a gang-related environment where users are either cops or criminals that form a gang. It falls under the "Town and City" genre and was created in early 2019 by Da Hood Entertainment. It has since been featured in many Let's Plays on YouTube and TikTok. The game has also been raided by Junkbots due to its prominence. It's also received backlash and criticism for its perceived toxic player base and purported racist undertones.

History

On January 27th, 2019, Roblox^[1] game development group Da Hood Entertainment, owned by the player JokeDaFool, created the experience game "Da Hood," a game where players are either "Cops (Officers)" or "Criminals" and collect cash, allowing them to collect different weapons used for offense or defense against players.^[2] The Cops' role is to arrest the criminals with handcuffs while the Criminals' role is to rob banks and other small shops in town. Going into mid-2019, Roblox Let's Players started playing the game. For instance, on May 14th, 2019, YouTuber feenova posted a video in which she was kidnapped in Da Hood, gaining roughly 231,800 views in three years (shown below). Over the course of three years, the experience has been visited over 1.6 billion times and has received roughly 2.4 million favorites.

Online Presence

Let's Plays

Going into the remainder of 2019, more YouTubers uploaded Let's Play content of them playing Da Hood. For instance, on November 28th, 2019, VTuber SuperDog Tyler posted a Da Hood Let's Play, gaining roughly 771,500 views in three years (shown below, left). Continuing into 2022, Da Hood Let's Plays received more viral engagement. For instance, on January 28th, 2022, YouTuber Flamingo uploaded a video, gaining roughly 3.6 million views in eight months (shown below, right).

Junkbot Raid

On November 14th, 2020, an influx of Roblox players with the "Junkbot"^[3] bundle avatar raided the Da Hood experience, causing Da Hood to become the #2 most popular game on Roblox.^[4] On November 16th, 2020, YouTuber sebee posted a video titled, "The Roblox Junkbot Raid Experience," that documented the raid, gaining roughly 6.1 million views in two years (shown below).

Racist Player Base Controversies

As Da Hood became a Top 10 experience on Roblox going into 2021, various YouTubers started making content about its player base's racist undertones. One player and streamer in particular named Dimag16 was outed as a racist through Discord screenshots and other forms of evidence. On September 28th, 2021, YouTuber EpicM1 posted a video titled, "This Roblox Youtuber is VERY RACIST," which was about Dimag16's Discord server. It received roughly 242,800 views in one year (shown below, left). On May 5th, 2022, YouTuber Acevalr posted a video that included multiple clips of Da Hood players saying slurs in voice chat, gaining roughly 59,300 views in four months (shown below, right).

Various Examples

Search Interest

External References