Burrito Blanket
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About
Burrito Blanket refers to a blanket by ZenLife designed to look like a tortilla. After pictures were posted online by a Twitter user, the product began to go viral, leading to the product quickly selling out and receiving coverage from several news publications.
History
On March 27th, 2019, Twitter user @katreenawhh[1] posted pictures of herself wrapped in the tortilla blanket, gaining over 23,000 retweets and 119,000 likes (shown below).
The pictures were posted to /r/INEEEEDIT[2] on March 31st, gaining over 17,000 points. As of April 5th, 2019, the blanket is sold out on Big Cartel.[3] Versions are available on Amazon[4] and Etsy.[5] It was covered by Cosmo[6] and Insider.[7] Following the spread of the blanket, Insider[8] discovered a tortilla blanket for babies made by another company.
Online Presence
The discovery of both the adult and baby versions of the tortilla blanket caused Twitter users to express enthusiasm for the products. User @sapunintended[9] gained over 190 retweets saying "imagine bringing a girl over and she finds out you sleep under a roomali roti" (shown below, left). User @crazylive posted "1 RT and ill buy this and make shawn be a human burrito for my m&g" gaining over 240 retweets (shown below, right). Both reactions were covered by Twitter Moments.[10][11]
Search Interest
External References
[1] Twitter – @katreenaawhh
[2] Reddit – Burrito blanket
[3] Big Cartel – Burrito Blanket
[4] Amazon – Zen Life Burrito Blanket, Be a Giant Human Burrito, Tortilla or Taco, Soft & Plush Giant Round Beach Towel for Kids or Adults
[5] Etsy – Burrito Blanket, Become a Giant Human Burrito! Totilla Blanket, Taco Blanket Soft – SAVE MONEY and better prices
[6] Cosmo – Wrap Yourself Up in a Tortilla Blanket Like the Burrito You Are
[7] Insider – You can now buy a tortilla blanket so you can curl up like a burrito
[8] Insider – You can now turn your baby into an adorable burrito with a tortilla swaddling blanket
[9] Twitter – imagine bringing a girl over and she finds out you sleep under a roomali roti
[10] Twitter Moments – People are turning themselves into human burritos with this tortilla blanket 🌯
[11] Twitter Moments – A baby version of the viral tortilla blanket is making people broody 👶
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