Brawl Stars

About

Brawl Stars is a mobile video game for iOS and Android developed by Supercell. The game's soundtrack was used in memes in the summer of 2018, and its advertisements became a meme on TikTok in the spring of 2019.

History

Supercell announced Brawl Stars on June 14th, 2017 during a livestream that featured players competing on the game (shown below). It was released in Canada the following day. It was released in Finland, Sweden, Denmark, Norway, Ireland, Singapore, Hong Kong, Macao and Malaysia on January 19th, 2018 and worldwide on December 12th, 2018 (shown below, right).

Reception

The game proved to be a financial success, gaining over $63 million in its first month of global availability.^[1] In February of 2019, Red Bull held a tournament of the game, with its finals occurring on February 2nd.^[2] It was nominated for "Mobile Game" and "EE Mobile Game of the Year" at the 15th British Academy Games Awards.^[3]

Related Memes

Brawl Stars OST Battle 2

Brawl Stars OST Battle 2, or Brawl Stars Battle 2, refers to a song present in Brawl Stars, which was further used in shitposts, usually with the music being distorted. It was used in various memes originating from /r/okbuddyretard, usually paired with a robust caption.

On March 10 2018, Davide Palma uploaded the soundtrack to Youtube, with the video having over 44,000 views as of Februrary 2019.

On August 20 2018, Redditor /u/Youper88 submitted a cross-post to the /r/Brawlstars subreddit, titled "Brawl Stars soundtrack memes?", gaining 14 upvotes and 1 comment.

The poster of the meme in the crosspost, now deleted, submitted a post to the /r/okbuddyretard subreddit on August 19 2018 titled "father is in prison ;(( I have to deal with libtard mom for next 7 years. i need help!!! !!! !!!! ! !"^[4]. It gained over 1,200 upvotes and 45 comments, being 98% upvoted. Now archived, this post is believed to be one of the earliest instances of the meme.

#BeABrawlStar

#BeABrawlStar refers to a series of advertisements for the Brawl Stars app on TikTok made to be imitated in duets by regular TikTok users.

On April 15th, 2019, The Brawl Stars official TikTok page @brawlstars posted four videos each featuring a different "brawler," or character in the game. The brawlers Barley, Brock, Dynamike, and Sakura Spike are each featured performing signature moves to the song "All Star" by Smash Mouth. Each video caption tells users to "duet to #BeABrawlStar." The videos received 32,100, 47,100, 37,800 and 53,400 likes respectively in ten days.

On April 15th, 2019, sponsored and unsponsored TikTok users began posting duet videos. Sponsored user @k_eevin's video received 83.2k likes in ten days (shown below, left). Another sponsored user, jokahtululu gained 73,000 likes on his video dueting the character Brock (shown below, center). Unsponsored videos were a little lest serious like @lilshockey's duet which gained 13,000 likes in ten days (shown below, right).

Search Interest

External References